Need & Importance of Geofencing and its Various Benefits

Geo fencing has been considered pretty important for a long time now and there are plenty of things and places or business organizations which probably won’t be able to survive properly if there is no Geofencing facility.

The Geofencing or the mobile Geofencing technology is one of the most wanted and needed technology so far. There are plenty of things that you can do with the help of Geofencing and a there are a lot of advantages of using the same.

What exactly is Geofencing?

According to the definition, Geofencing is basically the use of GPS or RFID technology to create a virtual geographic boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area.

So when you use Geofencing, you basically understand and know what are the places of interest near you; or people can get a track of the things or the services near them. As for a business, Geofencing technology helps the businesses keep a track of their customers and that way they can increase the visibility of their shops and services.

Advantages –

There are a lot of advantages of using Geofencing services. Here are a few just to keep you updated –

1.    For a business, it helps them get better visibility in the market. For example, if a customer is using the Geofencing service, he/she gets notified whenever they come across any shops or business premises. This way, your shops comes to the customer’s notice and you can get a chance to sell your products faster than those businesses, who don’t use the service of Geofencing. 

2.    If as a business, you are using the Geofencing service, it helps you keep a track of your customer. You can understand what kind of customers you have; you can keep a track of your customer’s whereabouts, their footfalls, how many times they have visited your store, or their buying capacity.

3.    When used properly, Geofencing can also help you gather information about your rivals’ sale data and the use them in order to improve your business. However, you must make sure to use the right technique if you are looking for results.

There are plenty of ways Geofencing helps you gather a lot of benefits. However, you need to make sure that you are using the Geofencing the right way. You need to make sure that the Geofence or the area covered through the Geo-fence isn’t a vast one and you need to inform your customers prior that Geofence has been used.

Some Common Question About Location Base Mobile Marketing

 With the explosion of mobile marketing, there have been an excessive number of location based SMS campaigns in the last few years. But still there are lot of question regarding this type of location base marketing can be seen, such as concept about geo-fencing and how they help to improve your campaign etc. Here are some things you should know about location base marketing:

1.    Geo-fencing: Mobile geo-fencing which is also known as Geo-targeting is a location base service. In this service brands are allowed to make a decision or take any action by location intelligence when a SMS subscriber enters a specific location. Mobile geofencing marketing is becoming part of every developer and brands as they are realizing the added value that mobile geo-fencing can bring.

2.    SMS campaign using geo-fence: Geo-fencing is a good way to increase SMS marketing open rates and SMS redemption rates as it allows the brand to tailor SMS promotions to an SMS subscriber in its real-time location.

3.    SMS subscriber location: Mobile geo-targeting or mobile geo-fencing is a layer of intelligence which allows brands to make decisions or take some action depending on a geographical area such as a retail store, a stadium, or even a neighbourhood. Brands can determine the location of a SMS subscriber by using a Network-based Geo-fence which uses a carrier-grade location data to determine the location.

4.    Opt-in option: Only those customers that have opt-in for communication will receive location base SMS from a brand. In other words to locate a mobile device you will need its permission first. There are various ways to receive the permission such as when a customer’s replying to a text message confirming they want to share their location with a brand or a customer giving permission within a web opt-in form that captures their mobile phone numbers.

5.    Tracking the location of the SMS subscriber: One of the fine ways to execute the use of geo-fencing is by sending locally-targeted, relevant content to your SMS subscribers which will increase SMS redemption rates.

6.    SMS subscriber location accuracy: The accuracy of the SMS subscriber depend on various facts such as if thewireless carrier of the SMS subscribers’ supports the use of A-GPS location capabilities as they give accurate result in outdoor environments and compared to this, mobile phones that uses G-CID, Cell ID and Enhanced Cell Ids are less accurate.

7.    Size of the fence: Depending on the business requirements such as SMS campaign requirement and expected accuracy, a geo-fence can be of any size and they can also create multiple SMS geo-fences in case they have multiple locations.

Things to Know About Geo-fencing Platform

 Geo-fencing platform is becoming more and more popular in mobile advertising market. As it provide more benefits then other targeting schemes, more businesses are investing in it over time.

Even though geo-fencing advertising service provide by every geo-fencing company provides the location base service, but the every company create these software equally. So before buying the geo-fencing software from a provider not only you have to know what a geo-fence is but also need to ask your provider some question about the service they provide. Here are some points that will help you to purchase your geo-fencing platform:

1.    Shape of the fence: Before buying geo-fencing platform for your business from a provider, make sure you ask about the shape and size of the fence. The necessity to know this before hand is due to the service provide by most of the most of the geo-fencing company. In many cases it is found that the providers mainly allow creating a fence of circular shape with different size that can be the size of a city. Not necessarily every location where you need to set the fence is a circular zone, so before buying check if the platform can create other shapes as well.

2.    Monitoring location: It become very convenient for you if you can monitor many location at the same time. To know this ask your provider beforehand, because many provider only allow up to 20 places to monitor at once. This can create hindrance for your work if you have more than 20 locations to monitor. In the market there are other providers also available that allow you to monitor without the restriction of 20 locations.

3.    No hardware: Geo-fence can be set without needing any beacon. To set the geo-fence the provider just need to integrate a plug-in into the buyer’s mobile app (SDK). The reason for this is compared to an iBeacon, a Smartphone has more sophisticated sensors onboard so no additional hardware require.

4.    The requirement of opening app: Geo-fence platform is more effective to your business when it can work passively. In other words you do not need to reliant on the customer whether the app is open or not. This makes more sense as there is no guarantee that when a customer enters your fence they will open your app at the same time. Since some geo-fencing companies that provide the service will require the app to be open in the time the customer enters the fence which is highly unlikable, so make sure to buy software that can work passively.

The Effect of Mobile Geofencing Advertising in Your Business

When we download and use a certain app for free, the companies which make these apps get profited by geo-fencing advertising. As we see these apps ask for our location to access they will know if we enter or exist some certain areas and by providing this information they earn their profit.

Mobile geo-fencing advertising is a service that provides businesses to access the location of their customer when they enter or exit the specific area and send message. When a customer enters in a certain business’ area which is pre-set, the customer will see any current offer the business is providing. 

1.    Set your parameter: Among the current targeting scheme available in the advertising market setting geo-fence is the most effective and accurate. For example if you have a coffee shop and you want to promote an advertise about an discount offer around a 15 mile radius of your coffee shop then you just have to set your geo-fence of 15 mile parameter around the physical location of your coffee shop to get the desired result.

2.    Create local campaign: One of the best ways to execute the use of geo-fence is by creating local campaign i.e. by setting your geo-fence small to reach the people which only a four or five minute drive to arrive at your store.

3.    Develop a targeted customer: In order to reach some specific audience or customer you can filter based upon their interest and demographics. Those customers can be a VIP or a reward card customer or the ones who visit the competitors’ store.

4.    Help you to learn more about your customer: To have a better knowledge of your customer you can leverage the data that comes out from the geo-fence. By knowing their location you can learn more about your customers behaviours such as the number of times a customer visit your store or where they visit before coming.

5.    Help you to deliver content that are relevant: A customer receive lot of massage in a day which make hard to notice the pertinent one. So it is important to make strong content for marketing and geo-fence will help you to reach the customer with relevant content which will make you have more profit.  

There are various types of techniques which includes SMS geo-fencing where you can send SMS to your customer automatically; display advertising which is currently the most popular one and used by many branded company and social media advertising which is very useful for social platform like Twitter.

Geofencing Technology : Taking SMS Marketing to the Next Level

 Geofencing has been taken to next level with Mobile marketing which gives various businesses the ability to closely target their customers on their current location and time within a certain geographic radius. The popularity of mobile devices and smartphones now makes Geofencing technology incredibly valuable as a marketing tool for business owners. Geofencing offers a lot of options and benefits for mobile users, from various shopping offers to off season offers and much more. This technology uses IP addresses to figure out where users are.

Benefits of Geofencing for Marketing

• Enhance Local Sales

• Increase Analytics and Tools for Metric Analysis

• Provide Personalization for Customers

Things to Consider Before Buying a Geo Fencing Platform

Geofencing has become a growing popular concept which has aided specially in marketing business in the 21st century. Though the technologies that has been used in geofencing has been around from a very long time, until recently, when its potential is realized, geofencing has been taking a boom.

What is geo fencing? In simple world, you can call it as marking a virtual parameter or boundary around a geographical area. This boundary has no physical existence except in terms of its application in various technology. For example, a restaurant could give out message about its social dish if the day, through this system to the mobile of the people who are passing by it. Hence, in marketing, it has become an essential tool.

Though it sounds very promising from above, there are various things you need to consider if you want to opt one. There are various geofencing marketing companies but not all of them provide the same quality. Moreover, different business will need different strategies and hence, these platforms will also very depending upon the application.

1.    Shape: This is perhaps one of the most important criteria while choosing a platform. You should ask questions to know about what type of shape they can build so that you could know about the parameters beforehand and hence come up with a strategy. If the platform provides shapes which are different, then it can play a key aspect.

2.    Provision to monitor multiple locations at the same instant: The ability to monitor multiple locations could add lots of benefits to the system. Many platform providers have limitation in this aspect and while choosing one, you should give preference to the one which promises to give multiple locations to be monitored at the same instant.

3.    Building geofencing from physical address: This is another key aspect. The platform provider should have the ability to build the geofencing by just getting the list of the physical addresses. As a client, you don’t need to know the latitude or longitude of the places. Rather, it’s the responsibility of the provider to mark the boundary of the geofencing based upon the addresses.

4.    User friendly mobile application: The app should be built in such a way that, it doesn’t need to be opened all the time, thus saving battery and runs as low resource background process which creates a trigger based upon the event. By this, you won’t be putting too much pressure in the batteries of the mobiles yet, it doesn’t put ant hindrance to your service.

5.    Limit server callbacks: The API of the app should be made such a way that it shouldn’t make excessive calls to the server or else, a congestion may happen.

Tricks to Make Your Geofencing Work Better and Faster

The businesses these days use the geofencing technology in order to gain popularity among the locality. The technology has become quite popular among everyone due to various reasons and the benefits that it offers. However, there are a few tricks and tips to make you geofencing work better and faster.

The geofencing technology is one of the most popular technologies that people use to advertise their business. The best thing about the geofencing services is that it is much more cost effective than other advertising methods and it provides you better results.

What is geofencing?

Geo fencing is basically a virtual fence created by the marketers. According to the definition of geofencing, “A geo-fence is a virtual perimeter for a real-world geographic area. A geo-fence could be dynamically generated—as in a radius around a store or point location, or a geo-fence can be a predefined set of boundaries, like school attendance zones or neighborhood boundaries.”

There are plenty of ways one can improve the benefits of geofencing technology. The marketers use some of the basic ways to use geofencing. But, if you are looking for a proper result for your geofencing, you need to use some of the best trick to use the service.

Apart from using geofencing near your shop, here are a few refreshed and different ways you can interest your customers with different ideas –

•    Use geofencing near your competitor’s store. This way you can interest your customers with various deals and offers from your shop whenever some customer is visiting their shop. This is a great way to advertise your different deals and offers. Most importantly, when you use geo fencing near your competitor’s store, and if you are providing an offer your competitor isn’t, that will make the customer move to your store.

•    Geofencing can also be used near a popular space. For example, if you create the virtual fence near a popular mall, or a move theater of a restaurant, it will be very beneficial for you. The more and more people visit such places, the more they will know about your business and your services. This is a great way to let someone know about your product and services.

•    Think out of the box and use geofencing near a particular crowded area. For example in an airport during the time of holidays like Christmas. If you have any kind of offers during the holidays, such use of geofencing can help your business to a great extent.

•    Do not create the fence too big or too small. Use the right size.

How to Maximize the Effects of Geo Fencing Marketing

When you want to maximize the effect of your customized, and targeted marketing strategies, the geography plays a huge role on that part and you should be taking really, really good care of that particular part.

One of the most exciting and useful targeted marketing strategies is the geo fencing marketing. This targeted marketing strategy has helped a lot of business grow locally and now several others are using the same to gather the benefits.

However, there are plenty of ways you can maximize the effect of geofencing.

Here are those –

•    Find the venue where your targeted audiences have specific needs or wants – Stadiums, airports, universities, airports, and malls are examples of specific venues that can be targeted in order to reach specific interest groups. Stadiums provide a great opportunity to focus on specific short engagement events with an audience defined by that event. They often host fans from two specific cities or schools or fans of a specific music genre that is heavy in one demographic. Use these kinds of characteristics of the consumers to make your geofencing more effective. For example, you can set up your geofence in a crowded airport on weekends. Or in a famous restaurant where everyday a lot of people come to dine. This is an amazing way to boost your geofencing marketing strategy.

•    Exclude places where you know your target audience will not be – Do not put geo fencing on places where your targeted audiences are less likely to be there. Excluding these places will also prove to be cost effective and pretty beneficial for you because there is no use of targeting audience who are not going to be a part of your business.

•    Use of location specific keywords – Geo targeting doesn’t always mean you have to capture where someone is physically located. Consumer intent is conveyed all the time by search queries, and location is a commonly included term. Consumers often narrow their own searches by adding in the name of a city or district.

•    Analyze your customer’s behavior – When you have already used geo fencing before, you can surely come to know about your customer’s behavior and attitude, and for how many times they have visited that particular place etc, etc. Analyze your customers’ behavior with this information. and use the same for future references and better results.

What are the benefits of Mobile Geofencing Service for Logistic Companies?

Geo fencing is one of the most used ways to advertise your business locally and there are a lot of small scale businesses, who use the service of geo fencing. However, it isn’t just the small scale business, but even the large scale businesses too love to use geo fencing because of its variety of benefits.

Since most of the people nowadays are using this amazing new tactic of advertising a business, it is worth exploring now and also to understand how it works.

So what is geo fencing?

Geo-fencing (geofencing) is a feature in a software program that uses the global positioning system (GPS) or radio frequency identification (RFID) to define geographical boundaries. ... Active geofence requires an end user to opt-in to location services and a mobile app to be open.

This amazing tactic helps the local business to grow and make it easier for them to be a known business body in the locality.

There are a lot of benefits for the logistics companies, if they use the mobile geo fencing services. The reason behind is if they use the geofencing service, it helps them keep a track of their things, their people and also it makes it easier for them to keep the products safe.

However, if you are still not sure about the benefits, here are those that you can look up to –

•    Accurate location based reporting – With the help of adequate information about the number of shipments available for dispatch and location coordinates for the ones in transition, delivery centers can convey accurate time for the arrival of shipments. This saves the time spent on waiting for the product on the receiving end. It also reduces the cases of failed deliveries as the receiver has been notified in advance of the delivery. It has been observed that a “Pre-delivery” notification is able to curb the “failed deliveries” by 25%.

•    Better coordination – Once the carrier enters the geofence area, it can coordinate on the real-time basis to update the stats about the onward trip automatically. No human coordination is required as the system can itself interpret the remaining distance, speed of the carrier and necessary stop points and duration of the trip and calculate the time of arrival. In the case of changes in schedule due to unexpected stoppages and encounters faced by the carrier, the system can automatically update the new time in the system for reference on real time basis.

Benefits of Using Mobile Advertising

Retailers, small scale businesses, large scale businesses and any other sort of businesses, use plenty of different ways to advertise their business. While traditional marketing and advertising for business is always one of the most important parts of the advertising, there are a few other ways of advertising that can help any business grow locally in just a matter of time.

One of the best ways to advertise your business locally is by using mobile advertising. The mobile advertising may comprise of ads in smartphones, push notifications or text messages, and these different ways of advertising can actually help you to a great extent. There are a lot of benefits of using the mobile advertising for your business. They are –

1.    Reach out to people the right way – There are a very few people who don’t use a mobile or a smartphone. Using the mobile advertising can be really helpful because people are always accessing their phone and when they get an SMS or a push notification about your services or products, they take their time to notice the same and that is the best thing about this service. Another thing that you should keep in mind is that your mobile advertising follows the consumers wherever they go. They don’t have to be in just one place in order to get the SMS notification.

2.    The size of the medium – According to a recent survey, Seventy-five percent of people own mobile phones, and 55 million of those are smart phones and more people will access the internet by phone than by computer. If you need to market to the general public, mobile advertising offers you an effective way to reach large numbers of people.

3.    They are more personal – Sending an SMS to your consumer via mobile advertising can be a great way to please your consumers with exciting offers as it is more personal and people concentrate more on things that are beneficial for them. These are personalize texts and offers specially personalized for the consumers based on their likes and dislikes and when you send an offer that attracts them, it helps your business to a great extent.

4.    Time relevant – It doesn’t take much time for someone to read a text. It can be done within a few minutes and that is one of the best things about the mobile advertising.

5.    Cost effective – The mobile advertising cost nothing close to what radio and television advertising might cost you. so it is indeed a great way of advertising your business.

Geo fencing and its effects on your business

There is no doubt that technology has emerged to a great level and the world of advertising is highly under the influence of these latest technologies.

As a marketer, you probably look out for various ways to do more and more advertising for your small scale business. And as technology is highly beneficial nowadays, people no longer solely rely on just traditional marketing. One of the best thing technology provided the mankind is the benefit of using smartphone geofencing in your daily life in order to bring differences in your marketing strategies.

The geofencing effect on your business is amazing as it can improve your store’s visibility or popularity locally. Why – because the personalized texts you send to their phones about various offers and coupons and discounts about your business, help them remember the name of the store to a great extent.

People often use their mobiles on the go. So when they enter your particular fence, they get a message from your store regarding the offers or services you are providing. This helps them at least “think” about your store – so even if they are at your competitor’s store, and you have set your fence at your competitor’s store, you get two things as a benefit – a real time data on how many customers visit their store on a daily basis, and the other is you can tell those potential customers about your products and services.

Geo fencing has helped a lot of businesses to a great extent. Not only because it does advertising for their business; but also because it gives them a real time data about their visitor’s on a daily basis.

There are a few ways through which you can improve your geo fencing experience. They are –

1.    The text messages you send to your customers should be quite relevant and appealing. They should contain the right information on a right manner and you shouldn’t be beating around the bush. As most times the customers are on the go, so they don’t really have much time to read the whole text and therefore the text should be small enough and should contain highlighted and the most important parts.

2.    You should know how and where to geo fence. Sending a targeted offering in the parking lot could steer a customer away from a competitor. You can get even more creative and a florist could target a chocolate or dessert business nearby with the reasoning that if a person is buying chocolate, they might also want to buy flowers.

Secrets to a Successful Geo Fence Campaign

You already have got a fair idea what we are going to talk about. That is – geo fencing. Geo fencing is one of the most used and popular ways through which marketers can do different kinds of marketing campaigns – unique and different from the rests.

You can see that most of your customers use the smartphones – whether it is an android one or an iPhone, not a single person can live without any kind of digital devices. And that is when you can take the advantage of these situations by incorporating the geo fencing marketing campaigns for the business you are running.

So how does it work?

Before you ask that, the question should be how do you effectively do that?  Smart marketers build geo fences around key physical sites: stores, arenas, airports, schools, even competitor outlets.

These fences create zones that trigger an SMS message or other action when a customer enters or leaves. And this is what is called geofencing. Although it is new in mobile marketing, and there are some important secrets to getting right.

There are a few ways you can make it right. Here are a few ways you can make it right –

1.    Do not make the fence big – It is very important you should make sure that the fence you are creating isn’t that big. By the definition you already know that geo fence is all about the size and the shape. So you always need to make sure that the geo fence is small and relevant.

2.    Set the geo fence only where it is relevant – When you set up a geo fence, you need to make sure that the geo fence is set where your customers are. By doing that, you make sure that you are improving the marketing ROI and that exactly what you need for your business. That means, the geo fence isn’t necessarily has to be round your store. It can be near your competitor’s store, near the airport, near another neighbourhood and many others.

3.    Don’t use blend messages – If your message is an ad versus an action, you will not drive the customer behaviour you desire. You are not alone in your geo fence aspirations. More than half of the people in US are using Geo fencing.  Your message must be brief, be locally-relevant and prompt action.  And money always drives action: do not be cheap.

The World of Advertising and Geofencing – The Basic Rules

The technology is growing day by day and there is no doubt whatsoever. Every now and then new ways of advertising are being used to make perfect impressions on the customers and most of these are proving to be really effective. One of those best technologies is the geo-fencing.

There are a lot of ways that you can use the geo fence in terms of mobile advertising and there are a lot of benefits of the same. But, before you do that, you must know that there are a few basic rules to use the same.

However, before you go ahead and understand the basic rules, you must know what geo fencing is. Geo fencing basically is the digital marketing which is a location based marketing tool. It lets you (the marketers) send messages to the customers who uses a smartphone in a defined geographical area. However, you shouldn’t really be too excited for the same because there are plenty of rules to follow.

Here are a few things you should actually be following before you start using geo fencing for the advertising purpose –

1.    Geofencing is not limited only to mobile devices. Geofencing can be done just as effectively, or sometimes more effectively, via desktop and tablets.  For instance, there might not be enough scale to do a mobile geofencing campaign as people aren’t on their phones long enough within the geo fence area. 
2.    Using geo fencing has another criterion. The user must be within either an app or a mobile web browsing session. Making calls, checking email, or text messaging don’t allow for the right environment on a phone for targeted ads to be served. Then again, within a regular retail environment, only a small portion of all people might be doing one of these needed actions leading to scalability issues.
3.    The most important thing about geo fencing mobile advertising is that, the user must be able to look at his or her phone. If the phone isn’t being used at the moment, or it is in the pocket or the purse, then the purpose of geo fencing goes in vain.
4.    The geo fencing boundary matters a lot. Before you go ahead and set up the boundary, there are a few things you need to keep in mind. You must know whether you are talking about a particular boundary that is clear and defined or are you talking about a cluttered area where one geo fence zone might blend into an adjacent geo fence zone? The latter one won’t take you anywhere.

Geo Fencing and Its Impact on Mobile Advertising Market and Various Other Places

We already know the efficiency of geo-fencing and geo-targeting in our day to day business lives. We know how geo-fencing and geo-targeting helps you target your own preferred customers and let you send them various information about your services or products via text messages.

Now, to be precise, the geo-fencing actually has a lot of benefits when it comes to the advertising part. The geofencing in mobile marketing can gain you a lot of profit from your business and that too in a great extent.

How exactly it is used:

This location based mobile advertisement is relatively easier than any other traditional advertising ways. It has the ability to reach out to a particular number of people and still have a lot of impact on your sales or the footfall in your business.

Using a geo-fencing service, a business owner can specify an area around the business that, when physically entered, automatically sends a message or an alert to a mobile user’s smartphone informing them for a service, or a sale o products.

Now a lot of people can think that that can be done even with a sign, but that isn’t the case. Because most people tend to ignore a hoarding or a sign or there is no guarantee that a sign will be viewed by each and everyone. However, geo-fencing does provide you that guarantee.

Importance of geo-fencing:

There is no doubt that geo-fencing is one of the most important and beneficial technologies of all times. You don’t have to worry about your business’ boosting number of sales. However, it isn’t only about tracking your customers’ location or using it for the advertising purposes, nowadays geo-fencing is much more than that.

The best thing about geo-fencing is the ability to offer you the targeted advertisement directly to the consumers and turning it into an economic potential service. This is one of the greatest gifts of geo-fencing – it has always sought research, and above all, it has always worked amazingly when it comes to luring customers into your business with its various ways.

With geo-fencing, mobile advertisers have gained a tremendously valuable tool for sending relevant ads or promotions to users precisely at the point where they would be most likely to take advantages of a deal.

The use of geo-fencing is very important in your business. All you need to do is use them now.

Various Needs of Geo Fencing in Advertising Your Business

There are relatively more business companies around you that might not be known to you. These companies can gain a huge target of audience by a very simple yet a very interesting strategy that most of the business companies use in order to make their company in the most wanted list by the locals. This kind of strategy has proved to be the ultimate solution to most of the errors and failures that a company possesses throughout their session. And this strategy is known as the geo fencing. But there are two terms that are to be known in this category.

Geo fence and geo fencing are two relative terms used in the world of business. Before we move on to the details, let us first understand these two terms significantly.

Geo-fence: it is to create a virtual geographic boundary around an area by means of GPS (Global Positioning System) or RFID (Radio Frequency Identification) technology, enabling the software to trigger a response when a mobile device enters of leaves the area.

Geo-fencing: the entire process of following the geo-fence procedure is called geo fencing.

Business with geo fencing can be creative yet competitive. You can even set up the geo fencing area around your competitors business. When the customers move near your rival, they will get a notification about your discounts and special packages which will eventually drive away the traffic from your competitor towards your business. In order to make a successful leap the use of mobile geo fencing advertising in your businesses can be like a life saver.

There are many needs and there are many benefits of using the geo fencing in advertising your business.

•    It will enable businesses to serve with great offers, at the best possible time, which is exactly when a potential customer is passing next to the store.
•    Geo fencing can also provide enormous data for the marketers to have a game with.
•    It will give a vast improvement in the user experience as the consumers will be served with the best offers and deals at a given moment which will be like a surprise gift for them.
•    Geo fencing marketing campaigns will then be able to generate tones of useful customer data by gaining location-based customer information.
•    It enables the marketing campaign to understand better about the consumers buying capacity, their motive of buying things and their habits of buying a product.

Map Out Your Geo-Fencing Strategy

Geo-fencing is one of the most advanced technologies you can use to enhance your marketing strategy locally for your small scale business and there are plenty of ways you can improve the geo-fencing strategy and help yourself out.

When we talk about the use of mobile geofencing advertising we talk about using smartphones to target the consumers. These consumers get a message or a notification about various products and services your or any small scale business is providing and that helps the business to grow locally.

So what exactly is geo-fencing?

There is a difference between geo-fencing and geo-targeting. The term geo-fencing refers to a particular virtual perimeter that is basically established around a particular physical shape. It can be either near your retail area location, the airport, or maybe covering a sports arena. The choice of the perimeter completely depends on you and you can decide which place should get the geo-fence perimeter.

So how can your geo-fencing give you what you want?

There are a few ways you can improve the experience of your geo-fencing technology. Here are those ways –

1.    Understand your customer well. You must know what kind of things your customers prefer the most or what will be the best discount option for them. Understanding who your consumer is, the context surrounding their mobile use and how they're using the mobile phones can be instrumental to building a successful campaign. Point-of-interest targeting, e.g. geo-fencing ads around locations where your consumers are can be especially relevant.

2.    The term think outside your box matters a lot here because you need to be quite smart and creative while using geo-fencing. The most important thing you must know is, your potential customers will for sure visit your rival business or the rival store. So what you can do is, rather than setting the geo-fence area near your store’s place, you can set the geo-fence area near your rival store’s location. That way, whenever your customer will visit the other store you will be getting the notification and you can send them your best deals via messages.

3.    Before you use your customer’s location, it is very important to be transparent and tell them you will be using their location. Being transparent helps you win the trust and most of the mobile customers are open to receive discounts and other deals. All you need to do is make them understand about your service the right way.

3 Ways to Make Geo-Fencing Work for Your Business

If you have a small scale business say – a coffee shop, a fashion hub, a takeaway joint or maybe a small pub, pretty sure you have heard of the term “geo-fencing”. Maybe read it in the internet or maybe your friends have mentioned about it earlier, but geo-fencing sounds pretty familiar to you isn’t it?

So what is geo-fencing?

Geo-fencing is a feature in a software program that uses the global positioning system (GPS) or radio frequency identification (RFID) to define geographical boundaries.

You can use geo-fencing as a mobile display advertising tactic which allows you to target users who enter a specific area around a location like your business or your competitor’s business and show your ad on their mobile device.

There are a few ways or techniques of the geofencing marketing which can help your business grow better and faster.

Here are those techniques –

1.    Target your rival’s customers – When you are in a business, you must know what your rivals and competitors are doing – who are visiting their shops – what makes your rival’s shop better than yours. These things are really very important for you and you must take a look on these things. Targeting your rivals’ customers will help you get those customers. Let’s say there are a few potential customers for your business and they visit your rival’s shop most of the times. What can you do in that case is whenever they are in your rival’s shop, you can send notifications or messages offering 20%-30% discounts on the same services. The customers will be definitely affected by this.

2.    Target the people who are near your business location – Geo-fencing is all about targeting the people around you. When you have a business at one particular place, and you are new, not many people know about your shop, what you can do is, rather than investing a lot of money in the traditional advertising, you can spend a little money on geo-fencing, target the people around the 20mile radius of your storefront and send them relevant texts related to various offers your business provides. This way, although not much people will be covered, at least people who can actually be your potential customers will be targeted and you will be more benefited.

3.    Target patron of your relative business – When you target your rival’s customers, you can also target the other relevant businesses. For example, if you are an insurance agent, you may target a nearby car dealership or apartment complex so new car owners or new renters can see your ads and call you for their insurance needs. Think about businesses that may complement yours and target their customers to drive more new customers to your business.

Let’s Talk About Geo-Fencing

When you start your new business, the very first thing you do is the marketing part. Without marketing you cannot go ahead and think about improving your status in the market. There are a lot of ways you can do marketing for your business and one of the best ways is to use the Geo-fencing marketing.

So what is Geo-fencing marketing?

Geo-fencing in literally terms mean to create a virtual geographic boundary around (an area) by means of GPS or RFID technology, enabling software to trigger a response when a mobile device enters or leaves the area.

It is basically a feature in a software program that uses the global positioning system (GPS) or radio frequency identification (RFID) to define geographical boundaries.

There are a lot of ways you can use geo-fencing marketing. From using it to enhance your marketing strategies to telling your customers know about various products and offers about your products through smartphone geofencing and such.

There are a lot of benefits of using geo-fencing marketing for various reasons. Here are these –

1.    It can provide you the idea about your customer’s current locations. The best thing is, it only targets a particular group of people. It means, unlike traditional marketing geo-fencing doesn’t target a huge group of people and yet it delivers better results.

2.    You know what your competitions are doing. Or how many times your potential customers are visiting your competition shop. Geo-fencing marketing also allows you to know the customer’s psyche; what places do they like to visit often; which shops they like to visit the most and most importantly what kind of offers bring them to your shop?

3.    Gaining business intelligence with location specific data about customers.

4.    Geo-fencing helps you to add value to sales process by contextually making offers and promotional freebies and gifts.

5.    You can also use your geo-fencing software for better control of your work force, your business and on-road transport.

6.    Geo-fencing helps you to manage events through real-time location alert and data.

7.    Geo-fencing also offers you a win-win business proposition to customers with relevant push notifications.

Geo-fencing helps you in many ways. You must use the amazing geo-fencing service in order to get your business on top locally. You can simply enroll with any of the geo-fencing marketing companies to help you with the same. All the best and keep rocking with your business.

Why Geo-Fencing Marketing is Awesome

As we all know Geo-fencing is one of the best features you can add to your startup business, you should also know the importance of the same in the marketing department. Geo-fencing helps you a lot in making your business grow locally and there is no doubt about it. However, this isn’t simply what Geo-fencing does for you.

Studies show that this locally optimized approach to reaching customers boasts double the click through rate of normal mobile advertising. A small business owner is highly benefited for the same as this marketing marvel can take you to a great level of marketing.

There are a few brands that use Geo-fencing mobile marketing in order to boost their sales. Companies like North Face, BMW, Walgreens, Uber, Honeywell, American Eagle, Taco Bell, and History Channel uses go-fencing marketing with some of the greatest strategies. Why? Because Geo-fencing marketing can help you gather location data and with proper strategies you can benefit from the same.

Why choose geo-fencing marketing?

1.    According to a survey report, at least 40% of the customers search for information while on the go.

2.    Then again, at least 60% of the customers look for information on their cell phones.

3.    If they are getting something in return, then at least 75% of people have no issues with sharing their location with someone else.

4.    Secondary Action Rates–meaning people visit a store or take some other additional action after seeing an ad–are more than 2x as likely to occur with location-based marketing.

5.    Geo-fencing provides you the amazing benefits of getting more and more customers with more information.

Benefits of getting location data

There are a lot of benefits of using location data of the customers. It helps you know your customers better. How? You know where is your customer is visiting. You know how many times your customer has visited your shop. Based on the customer’s location, you can get a pretty much clear idea about their choices and based on their choices you can send them relevant coupons or information through texts.

These benefits of geo-fencing marketing is tremendous and if you haven’t started it for your business yet then you are missing out on so many things. Geo-fencing providers like “Copley Advertising” can help you providing the best Geo-fencing benefits with Geofencing Marketing Campaigns. These campaigns are basically meant to make your business grow. For better managing and marketing strategies contact the best geo-fencing providers.

Tips to Enhance Your Mobile Geo-Fencing Strategy

The platform you get with Mobile Geo-fencing is a huge one and the traffic is tremendous. The mobile geo-fencing service doesn’t only help you understand your customers or increase your foot-fall; it also brands your business. People talk about your shop or diner or the discounts you provide if you know how to use the geo-fencing facility the right way.

Using mobile geofencing in advertising your business is a great idea. Here are a few tips to enhance your mobile geo-fencing strategy—

1.    Use Some Prompt Action – When you send a message to the customer, it should have a feature where your customer can give you a call or send you an email or may be look for some further information about your service by clicking on a link if they want. This process should be prompt so that they don’t get annoyed with a lengthy one.

2.    Be someone who Thinks Out of the Box – Geo-Fencing does a lot of jobs by itself, but if you put your own effort to make your store or your offer look any different in your ad, then you must think out of the box. Your geo-fence should be built around where your customers usually like to hang out. For that you must read and understand your customer first.

3.    Know your customer’s preferences – Sending random messages won’t do any good. You must make sure that the message or the offer is relevant to the consumer’s choice. If your customer doesn’t like to wear “maxi dresses” and you offer her discount on those, most of the time, she won’t really bother about it.

4.    Be Transparent – It is wise of you if you let your customers know how you use their location and send them the relevant messages.  Some may not like the idea of being tracked at times and by respecting their privacy you should tell them about the fact in order to gain their trust.

5.    The Geo-fencing Boundary – The geo-fencing radius should cover your customers who are in 5 minutes walking distance from you. Using the radius above that range won’ do any good for you. Make sure you are being relevant and your customers aren’t dissatisfied with your service.

Here are a few tips on how you can enhance your mobile geo-fencing strategy. Geo-fencing is a really helpful tool and when used wisely, it can definitely do wonder for you.

There are a lot companies who can help you with geo-fencing services. Companies like “Copley Advertising” are working day and night to provide you the best geo-fencing services.
 

How to Target Customers with Mobile Marketing

For any online business, there is a sure section of target clients. You can't have them sit before their computer screens, sitting tight for the following enormous ad to fly up. To get hold of your versatile clients, mobile promoting is the thing that each business needs. That way, you can target them notwithstanding when they are progressing.

At the point when your potential clients are holding up in a line, playing diversions or listening music, you can simply sharpen in by sending a SMS with your offer. By a long shot, versatile showcasing is the most effective apparatus, and another pattern, which works. Dissimilar to sites, clients are not bothered by standard visual impairment on the cell phones as it happens on the web. Advertisements flying up on mobile phones are typically focused on, taking up the whole screen - the prospect has only two alternatives - either to click or quit.

Geofencing mobile advertising is additionally a well known instrument nowadays. It is the genuine test utilizing plain content. All things considered, copywriting abilities matter the most in SMS organize. You need to advance your item with no pennant, favor logo or picture. Utilizing suggestion to take action words can get your objective clients.

Versatile reviews are advertisements that don't give you the vibe of promotions. That makes studies the coolest device for target clients. Advertisements that are excessively clear come up short, making it impossible to create enthusiasm for individuals. Reviews give data, or assemble data, without a platitude attempt to sell something. At the point when clients finish a study, giving you their subtle elements, you can sharpen in and focus on the offer to coordinate their needs. Capable, in fact!

Pull promotion, or draw showcasing, is when clients ask for an administration, typically free administration, and you offer administration with a commercial or constrained components or a redesign arrange. Normally, applications pick this technique for promoting. Clients download applications, utilize it and get drained soon. if you offer them convincing components with a conventional value, giving them an update, they will clearly oblige, as opposed to forcing on them.

What is Geofencing Mobile Marketing & How it Works?

Mobile devices are progressively utilized for perusing client surveys, discovering nearby organizations, and notwithstanding shopping. Content informing has generally been a specialized strategy instead of a promoting channel, however that is beginning to change. Geofencing is another innovation making it workable for organizations to nearly target clients in light of their present area - and its demonstrating awesome guarantee for physical organizations.


A solid dominant part - 96 percent - of cell phone clients send and get SMS (content) messages consistently, as indicated by Practical Ecommerce. What's more, since customers are utilizing their mobile devices all the more as often as possible for business, it just bodes well for retailers to take advantage of the notoriety of content informing for publicizing purposes. In any case, there's one issue: Sending out a mass instant message can be really inefficient when you don't know whether the shoppers you're focusing on are anyplace close to your area.

All things considered, the cost is ordinarily somewhat higher per lead or call basically in light of the fact that they're ensured. The additional value levels out the playing field to take care of the stage's expense connected with sending the messages that don't bring about a lead.

For geofencing to be truly successful, you need to have a couple of things going for you. To start with, the free market activity situation talked about above. If your specialty is immersed with many contenders inside a couple of miles, you've truly got the chance to offer a mind boggling motivation to make it worth clients halting in their tracks to visit.

That implies you have to make an offer that is hard to won't. At times, geofencing mobile marketing can even be utilized as a brand mindfulness strategy. It's a decent approach to create mindfulness by getting new clients the entryway that has never gone by your area. You won't profit on the offer itself, yet you've quite recently given them a great initial introduction of your image through excellent administration - and they'll probably make an arrival visit.