Monday 6 November 2017

The Effect of Mobile Geofencing Advertising in Your Business


When we download and use a certain app for free, the companies which make these apps get profited by geo-fencing advertising. As we see these apps ask for our location to access they will know if we enter or exist some certain areas and by providing this information they earn their profit.

Mobile geo-fencing advertising is a service that provides businesses to access the location of their customer when they enter or exit the specific area and send message. When a customer enters in a certain business’ area which is pre-set, the customer will see any current offer the business is providing. 

1.    Set your parameter: Among the current targeting scheme available in the advertising market setting geo-fence is the most effective and accurate. For example if you have a coffee shop and you want to promote an advertise about an discount offer around a 15 mile radius of your coffee shop then you just have to set your geo-fence of 15 mile parameter around the physical location of your coffee shop to get the desired result.

2.    Create local campaign: One of the best ways to execute the use of geo-fence is by creating local campaign i.e. by setting your geo-fence small to reach the people which only a four or five minute drive to arrive at your store.

3.    Develop a targeted customer: In order to reach some specific audience or customer you can filter based upon their interest and demographics. Those customers can be a VIP or a reward card customer or the ones who visit the competitors’ store.

4.    Help you to learn more about your customer: To have a better knowledge of your customer you can leverage the data that comes out from the geo-fence. By knowing their location you can learn more about your customers behaviours such as the number of times a customer visit your store or where they visit before coming.

5.    Help you to deliver content that are relevant: A customer receive lot of massage in a day which make hard to notice the pertinent one. So it is important to make strong content for marketing and geo-fence will help you to reach the customer with relevant content which will make you have more profit.  

There are various types of techniques which includes SMS geo-fencing where you can send SMS to your customer automatically; display advertising which is currently the most popular one and used by many branded company and social media advertising which is very useful for social platform like Twitter.

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