What are Geofencing Mobile Ads and Geofencing Mobile Process?

Geofencing is used by various apps when it enters the virtual boundary that has been created across the globe which is called geofence. Geofencing mobile process helps in turning on the wifi, knowing your location through GPS when mobile enters a particular geofence. Another use of geofencing is that it helps the advertisers in delivering their ads to the target customers. By geofencing mobile ads, the ads are sent to only those people who are in proximity and are most likely to use a product.

How geofencing mobile process works?

Geofence creation is a bit complicated job, the developer needs to first mark the virtual boundary in a location. By geofencing mobile process, a virtual boundary can be built around a particular location in RFID enabled software. When the geofencing of a mobile process has been completed the virtual geofence will stimulate a response when that particular device will enter into the geofenced area. 

This process aids the mobile users in the optimum utilization of their mobile apps. Like you can put in a particular address in a particular app and can ask that app to undertake some action when you reach there or are few miles away from it. Geofencing mobile process can also help in sending reminders to your relatives or friends when you reach a particular location. Geofencing can enable you to track the vehicles that you use for delivery or business purpose.

Geofencing applications

Some geofencing applications are:

•    Social networking: Social media is using geofencing on a very large scale and this feature is even liked by many of the users of these social media. The best example, in this case, is Snapchat. The stickers or the filters that are provided by this social networking site based on your location have been made possible due to geofencing.

•    Marketing: Geofencing is a great aid for the people engaged in marketing. Geofencing allows the local store owners to advertise their products to a particular set of customers or the potential customers based on their location data. Apart from this, it helps the people who are new to the place by giving them a reminder when they are near a store.

Geofencing mobile ads

In the era of digital marketing geofencing plays a great role, there are a lot of things that people come across online. In such a case delivering a set of information or advertising your product to your target customer only becomes very important. Geofencing ads help you to get the maximum reach and ensure receptibility. The major things that should be taken care of while geofencing ads are how to build a geofence and the design of ad. The geofence should cover the area where most of your target audience lives and the design of ad should be really attractive.

Importance of Place Ads in Smart Phones and Mobile Geofencing Process

 Retailers, small-scale businesses, large-scale businesses and some other kind of businesses, utilize a lot of various approaches to promote their business. While conventional showcasing and promoting for business are constantly a standout amongst the most imperative parts of the publicizing, there are a couple of different methods for promoting that can enable any business to develop locally in simply a question of time.

One of the best ways to advertise your business locally is by using mobile advertising. The mobile geofencing process may comprise the use of Place ads in Smart phones, push notifications or text messages, and these different ways of advertising can actually help you to a great extent. There are a lot of benefits of using the mobile advertising for your business. They are –

1.    Reach out to people the correct path – There are a not very many people who don't utilize a mobile or a Smartphone. Utilizing the mobile promoting can be extremely useful in light of the fact that people are continually getting to their phone and when they get a SMS or a push warning about your administrations or items, they set aside their opportunity to see the same and that is the best thing about this administration. Something else that you should remember is that your mobile publicizing takes after the shoppers wherever they go. They don't need to be in only one place so as to get the SMS notice.

2.    The size of the medium – According to a recent survey, Seventy-five percent of people own mobile phones, and 55 million of those are smart phones and more people will access the internet by phone than by computer. If you need to market to the general public, mobile geofencing process offers you an effective way to reach large numbers of people.

3.    They are more personal – Sending an SMS to your consumer via mobile advertising can be a great way to please your consumers with exciting offers as it is more personal and people concentrate more on things that are beneficial for them. These are personalize texts and offers specially personalized for the consumers based on their likes and dislikes and when you send an offer that attracts them, it helps your business to a great extent. So when you place ads in smart phones, it becomes easier for you to reach out to the customers.

4.    Time relevant – It doesn't set aside much time for somebody to peruse content. It should be possible inside a couple of minutes and that is outstanding amongst other things about the mobile promoting.

5.    Cost effective – The mobile promoting cost nothing near what radio and TV publicizing may cost you. So it is in reality an extraordinary method for publicizing your business.