What are the benefits of Mobile Geofencing Service for Logistic Companies?

Geo fencing is one of the most used ways to advertise your business locally and there are a lot of small scale businesses, who use the service of geo fencing. However, it isn’t just the small scale business, but even the large scale businesses too love to use geo fencing because of its variety of benefits.

Since most of the people nowadays are using this amazing new tactic of advertising a business, it is worth exploring now and also to understand how it works.

So what is geo fencing?

Geo-fencing (geofencing) is a feature in a software program that uses the global positioning system (GPS) or radio frequency identification (RFID) to define geographical boundaries. ... Active geofence requires an end user to opt-in to location services and a mobile app to be open.

This amazing tactic helps the local business to grow and make it easier for them to be a known business body in the locality.

There are a lot of benefits for the logistics companies, if they use the mobile geo fencing services. The reason behind is if they use the geofencing service, it helps them keep a track of their things, their people and also it makes it easier for them to keep the products safe.

However, if you are still not sure about the benefits, here are those that you can look up to –

•    Accurate location based reporting – With the help of adequate information about the number of shipments available for dispatch and location coordinates for the ones in transition, delivery centers can convey accurate time for the arrival of shipments. This saves the time spent on waiting for the product on the receiving end. It also reduces the cases of failed deliveries as the receiver has been notified in advance of the delivery. It has been observed that a “Pre-delivery” notification is able to curb the “failed deliveries” by 25%.

•    Better coordination – Once the carrier enters the geofence area, it can coordinate on the real-time basis to update the stats about the onward trip automatically. No human coordination is required as the system can itself interpret the remaining distance, speed of the carrier and necessary stop points and duration of the trip and calculate the time of arrival. In the case of changes in schedule due to unexpected stoppages and encounters faced by the carrier, the system can automatically update the new time in the system for reference on real time basis.

Benefits of Using Mobile Advertising

Retailers, small scale businesses, large scale businesses and any other sort of businesses, use plenty of different ways to advertise their business. While traditional marketing and advertising for business is always one of the most important parts of the advertising, there are a few other ways of advertising that can help any business grow locally in just a matter of time.

One of the best ways to advertise your business locally is by using mobile advertising. The mobile advertising may comprise of ads in smartphones, push notifications or text messages, and these different ways of advertising can actually help you to a great extent. There are a lot of benefits of using the mobile advertising for your business. They are –

1.    Reach out to people the right way – There are a very few people who don’t use a mobile or a smartphone. Using the mobile advertising can be really helpful because people are always accessing their phone and when they get an SMS or a push notification about your services or products, they take their time to notice the same and that is the best thing about this service. Another thing that you should keep in mind is that your mobile advertising follows the consumers wherever they go. They don’t have to be in just one place in order to get the SMS notification.

2.    The size of the medium – According to a recent survey, Seventy-five percent of people own mobile phones, and 55 million of those are smart phones and more people will access the internet by phone than by computer. If you need to market to the general public, mobile advertising offers you an effective way to reach large numbers of people.

3.    They are more personal – Sending an SMS to your consumer via mobile advertising can be a great way to please your consumers with exciting offers as it is more personal and people concentrate more on things that are beneficial for them. These are personalize texts and offers specially personalized for the consumers based on their likes and dislikes and when you send an offer that attracts them, it helps your business to a great extent.

4.    Time relevant – It doesn’t take much time for someone to read a text. It can be done within a few minutes and that is one of the best things about the mobile advertising.

5.    Cost effective – The mobile advertising cost nothing close to what radio and television advertising might cost you. so it is indeed a great way of advertising your business.