Geofencing Advertising Services is Considered Top-of-the-Funnel Advertising

Geofencing advertising services is a term that's been coming up a lot lately; it's the coolest new trend in the technology industry, and everyone wants to give it a try. Unfortunately, it's not a one–size–fits–all solution, and a lot of businesses are wasting time and resources implementing an extensive (and expensive) geofence to avoid missing out on what's being touted as the latest and greatest technology.

Geofencing advertising services has been used successfully and effectively by many different organizations—specifically those that work with sensitive information or high–security operations. For example: A geofence can disable a device that contains classified info as soon as the device crosses a set perimeter, law enforcement can use geofencing in conjunction with ankle bracelets for people on house arrest, and administrators can be notified when an unauthorized person enters a high security area using a predefined geofenced boundary.

In not–so–high–security situations, geofencing can be used to alert shoppers to a great deal nearby, restaurants can use it to advertise today's special, and ride–sharing services  can use it to alert potential passengers when there's an available driver in the area. Think Minority Report. While geofencing isn't quite this high tech (yet), it's a great example of how geofencing can interact with your mobile device.

Geofencing advertising services can be only be used to serve display/banner ads. Facebook  and Google do not provide geo-fencing capabilities, so you are limited in regards to platforms. Geo-fencing also does not allow demographic targeting to be incorporated, so if you are focused on serving ads to a particular age demo, you will be unable to do so with geofencing. Geo-fencing is typically used for impulse purchasing and rewarding former customers.

Geofencing advertising agency requires the app to constantly check location, it uses a large (and we mean large) amount of data (not to be confused with basic GPS). The GPS function of the mobile device uses satellites to triangulate the user's location (not a data suck in and of itself), but the app's location services then uses that information to drop a pin on a map, which uses data—and more maps need to be downloaded as the user moves from place to place, which, you guessed it, uses data—not to mention battery life. In fact, "almost all consumer level devices (like smartphones) are unable to withstand the constant GPS connection due to limited battery life." High data bills, limited phone space, and drained batteries will likely result in unhappy shoppers—which means lost customer loyalty and lost profits for your business. Does this mean GPS tracking is doomed as well? Not quite. (Keep reading!)

The basic rule of Geofencing Advertising Services

 With geofencing technology, geofencing advertising services target custom audiences and locations with pinpoint accuracy. Targeting a precise location based on your competitors’ locations, conferences, and events can lead to better performing ad campaigns — and a higher return on investment (ROI).

Our, geofencing advertising services campaigns offer unprecedented levels of targeting for digital ads:

•    Fences (or targeted locations) as small as 1000 square feet
•    In-depth research on competitor locations (plus a custom bulk upload process)
•    12-sided polygon shapes for pinpoint precision

There has been increasing buzz amongst marketers about geotargeting as of late.  At least a few times a week, a marketer will talk about what they’re doing in geofencing providers, or an approach they have using geofencing, but often it is misaligned with the realities of geofencing.  Smart data with smart strategy can help make geofencing a successful tool for many businesses.

First, let’s take a quick look at what geofencing is.  geofencing providers is a location-based digital marketing tool that lets marketers send messages to smart phone users in a defined geographic area.  For example, shoppers that arrive at a mall can be targeted with ads by stores located in that mall simply because of their geographic location.  Digital marketers can take the gps capabilities to feed ads to people who are geographically ready to make sales decisions.

Some marketers get excited at the prospect of narrowing their audience by location and forget that there are other demographics and factors to consider.  Digital marketers can put some great strategy to geofencing to make their online ads even more effective.

Here’s a quick primer on some basic rules of geofencing advertising services

•    Geofencing is not limited only to mobile devices. Geofencing can be done just as effectively, or sometimes more effectively, via desktop and tablets.  For instance, there might not be enough scale to do a mobile geofencing providers as people aren’t on their phones long enough within the geofence area.  Another situation where mobile geofencing is not ideal is when a search starts on desktops (car shopping comes to mind), with a retail location nearby as the next logical stop in the purchase process.

•    To do geofencing on mobile, the user must be within either an app or a mobile web browsing session. Making calls, checking email, or text messaging don’t allow for the right environment on a phone for targeted ads to be served.  Within a regular retail environment, only a small portion of all people might be doing one of these needed actions leading to scalability issues.

•    A user must be able to look at their phone. If a phone is in a pocket or purse and not being used, there is no opportunity to reach that user even if they are in the exact spot you want to reach them at.

geofencing advertising services can be a highly effective digital marketing tool, but only when executed correctly.  Hopefully, this has given you a checklist of items to consider the next time a geofence campaign idea comes to mind.