Things to Know About Geo-fencing Platform

 Geo-fencing platform is becoming more and more popular in mobile advertising market. As it provide more benefits then other targeting schemes, more businesses are investing in it over time.

Even though geo-fencing advertising service provide by every geo-fencing company provides the location base service, but the every company create these software equally. So before buying the geo-fencing software from a provider not only you have to know what a geo-fence is but also need to ask your provider some question about the service they provide. Here are some points that will help you to purchase your geo-fencing platform:

1.    Shape of the fence: Before buying geo-fencing platform for your business from a provider, make sure you ask about the shape and size of the fence. The necessity to know this before hand is due to the service provide by most of the most of the geo-fencing company. In many cases it is found that the providers mainly allow creating a fence of circular shape with different size that can be the size of a city. Not necessarily every location where you need to set the fence is a circular zone, so before buying check if the platform can create other shapes as well.

2.    Monitoring location: It become very convenient for you if you can monitor many location at the same time. To know this ask your provider beforehand, because many provider only allow up to 20 places to monitor at once. This can create hindrance for your work if you have more than 20 locations to monitor. In the market there are other providers also available that allow you to monitor without the restriction of 20 locations.

3.    No hardware: Geo-fence can be set without needing any beacon. To set the geo-fence the provider just need to integrate a plug-in into the buyer’s mobile app (SDK). The reason for this is compared to an iBeacon, a Smartphone has more sophisticated sensors onboard so no additional hardware require.

4.    The requirement of opening app: Geo-fence platform is more effective to your business when it can work passively. In other words you do not need to reliant on the customer whether the app is open or not. This makes more sense as there is no guarantee that when a customer enters your fence they will open your app at the same time. Since some geo-fencing companies that provide the service will require the app to be open in the time the customer enters the fence which is highly unlikable, so make sure to buy software that can work passively.

The Effect of Mobile Geofencing Advertising in Your Business

When we download and use a certain app for free, the companies which make these apps get profited by geo-fencing advertising. As we see these apps ask for our location to access they will know if we enter or exist some certain areas and by providing this information they earn their profit.

Mobile geo-fencing advertising is a service that provides businesses to access the location of their customer when they enter or exit the specific area and send message. When a customer enters in a certain business’ area which is pre-set, the customer will see any current offer the business is providing. 

1.    Set your parameter: Among the current targeting scheme available in the advertising market setting geo-fence is the most effective and accurate. For example if you have a coffee shop and you want to promote an advertise about an discount offer around a 15 mile radius of your coffee shop then you just have to set your geo-fence of 15 mile parameter around the physical location of your coffee shop to get the desired result.

2.    Create local campaign: One of the best ways to execute the use of geo-fence is by creating local campaign i.e. by setting your geo-fence small to reach the people which only a four or five minute drive to arrive at your store.

3.    Develop a targeted customer: In order to reach some specific audience or customer you can filter based upon their interest and demographics. Those customers can be a VIP or a reward card customer or the ones who visit the competitors’ store.

4.    Help you to learn more about your customer: To have a better knowledge of your customer you can leverage the data that comes out from the geo-fence. By knowing their location you can learn more about your customers behaviours such as the number of times a customer visit your store or where they visit before coming.

5.    Help you to deliver content that are relevant: A customer receive lot of massage in a day which make hard to notice the pertinent one. So it is important to make strong content for marketing and geo-fence will help you to reach the customer with relevant content which will make you have more profit.  

There are various types of techniques which includes SMS geo-fencing where you can send SMS to your customer automatically; display advertising which is currently the most popular one and used by many branded company and social media advertising which is very useful for social platform like Twitter.