Geo fencing and its effects on your business

There is no doubt that technology has emerged to a great level and the world of advertising is highly under the influence of these latest technologies.

As a marketer, you probably look out for various ways to do more and more advertising for your small scale business. And as technology is highly beneficial nowadays, people no longer solely rely on just traditional marketing. One of the best thing technology provided the mankind is the benefit of using smartphone geofencing in your daily life in order to bring differences in your marketing strategies.

The geofencing effect on your business is amazing as it can improve your store’s visibility or popularity locally. Why – because the personalized texts you send to their phones about various offers and coupons and discounts about your business, help them remember the name of the store to a great extent.

People often use their mobiles on the go. So when they enter your particular fence, they get a message from your store regarding the offers or services you are providing. This helps them at least “think” about your store – so even if they are at your competitor’s store, and you have set your fence at your competitor’s store, you get two things as a benefit – a real time data on how many customers visit their store on a daily basis, and the other is you can tell those potential customers about your products and services.

Geo fencing has helped a lot of businesses to a great extent. Not only because it does advertising for their business; but also because it gives them a real time data about their visitor’s on a daily basis.

There are a few ways through which you can improve your geo fencing experience. They are –

1.    The text messages you send to your customers should be quite relevant and appealing. They should contain the right information on a right manner and you shouldn’t be beating around the bush. As most times the customers are on the go, so they don’t really have much time to read the whole text and therefore the text should be small enough and should contain highlighted and the most important parts.

2.    You should know how and where to geo fence. Sending a targeted offering in the parking lot could steer a customer away from a competitor. You can get even more creative and a florist could target a chocolate or dessert business nearby with the reasoning that if a person is buying chocolate, they might also want to buy flowers.