Need & Importance of Geofencing and its Various Benefits

Geo fencing has been considered pretty important for a long time now and there are plenty of things and places or business organizations which probably won’t be able to survive properly if there is no Geofencing facility.

The Geofencing or the mobile Geofencing technology is one of the most wanted and needed technology so far. There are plenty of things that you can do with the help of Geofencing and a there are a lot of advantages of using the same.

What exactly is Geofencing?

According to the definition, Geofencing is basically the use of GPS or RFID technology to create a virtual geographic boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area.

So when you use Geofencing, you basically understand and know what are the places of interest near you; or people can get a track of the things or the services near them. As for a business, Geofencing technology helps the businesses keep a track of their customers and that way they can increase the visibility of their shops and services.

Advantages –

There are a lot of advantages of using Geofencing services. Here are a few just to keep you updated –

1.    For a business, it helps them get better visibility in the market. For example, if a customer is using the Geofencing service, he/she gets notified whenever they come across any shops or business premises. This way, your shops comes to the customer’s notice and you can get a chance to sell your products faster than those businesses, who don’t use the service of Geofencing. 

2.    If as a business, you are using the Geofencing service, it helps you keep a track of your customer. You can understand what kind of customers you have; you can keep a track of your customer’s whereabouts, their footfalls, how many times they have visited your store, or their buying capacity.

3.    When used properly, Geofencing can also help you gather information about your rivals’ sale data and the use them in order to improve your business. However, you must make sure to use the right technique if you are looking for results.

There are plenty of ways Geofencing helps you gather a lot of benefits. However, you need to make sure that you are using the Geofencing the right way. You need to make sure that the Geofence or the area covered through the Geo-fence isn’t a vast one and you need to inform your customers prior that Geofence has been used.