The World of Advertising and Geofencing – The Basic Rules

The technology is growing day by day and there is no doubt whatsoever. Every now and then new ways of advertising are being used to make perfect impressions on the customers and most of these are proving to be really effective. One of those best technologies is the geo-fencing.

There are a lot of ways that you can use the geo fence in terms of mobile advertising and there are a lot of benefits of the same. But, before you do that, you must know that there are a few basic rules to use the same.

However, before you go ahead and understand the basic rules, you must know what geo fencing is. Geo fencing basically is the digital marketing which is a location based marketing tool. It lets you (the marketers) send messages to the customers who uses a smartphone in a defined geographical area. However, you shouldn’t really be too excited for the same because there are plenty of rules to follow.

Here are a few things you should actually be following before you start using geo fencing for the advertising purpose –

1.    Geofencing is not limited only to mobile devices. Geofencing can be done just as effectively, or sometimes more effectively, via desktop and tablets.  For instance, there might not be enough scale to do a mobile geofencing campaign as people aren’t on their phones long enough within the geo fence area. 
2.    Using geo fencing has another criterion. The user must be within either an app or a mobile web browsing session. Making calls, checking email, or text messaging don’t allow for the right environment on a phone for targeted ads to be served. Then again, within a regular retail environment, only a small portion of all people might be doing one of these needed actions leading to scalability issues.
3.    The most important thing about geo fencing mobile advertising is that, the user must be able to look at his or her phone. If the phone isn’t being used at the moment, or it is in the pocket or the purse, then the purpose of geo fencing goes in vain.
4.    The geo fencing boundary matters a lot. Before you go ahead and set up the boundary, there are a few things you need to keep in mind. You must know whether you are talking about a particular boundary that is clear and defined or are you talking about a cluttered area where one geo fence zone might blend into an adjacent geo fence zone? The latter one won’t take you anywhere.