Technology of Geofencing Advertising Services

 Geofencing advertising services is a location-based marketing service that sends push notifications to Smartphone users who enter a defined virtual geographic area. Geofencing is basically virtual demarcation of a physical location. It is a technology or application that cordons off a chosen physical perimeter with the help of GPS (Global Positioning System). It targets smart phones and other smart devices that enter the Geo-Fenced are with customized messages and offers.

About 80% of consumers receive location based notifications on their GPS enabled devices. Since you can monitor a consumer’s shopping history and proclivity, Geofencing advertising services serves the perfect facility to approach the customers that are in the cordoned off location. The application intimates businesses about the mobile devices entering the geo-fenced area and business can send their tailor-made offers to the potential customer after analyzing their penchant online.

This gives the consumer an opportunity to explore deals that are being offered in the location they are in and businesses get the best ROI in return. Geofencing is a location-based service in which an app or other software uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when a mobile device or RFID tag enters or exits a virtual boundary set up around a geographical location, known as a geofencing. Geofencing advertising agency is like dropping a pin at a very specific location. It allows you to target users who are within a certain radius of exactly where that pin lands.

Geofencing is the use of the Global Positioning System (GPS) satellite network and/or local radio-frequency identifiers (such as Wi-Fi nodes or Bluetooth beacons) to create virtual boundaries around a location. The geofence is then paired with a hardware/software application that responds to the boundary in some fashion as dictated by the parameters of the program.

Geofencing advertising agency means your ad only displays within a specific radius of a given target. Through proven technology, your ad will display within distance of whatever location you specify, whether it’s your own place of business, a landmark or even a particular zip code. Targeting starts at a 5-mile radius and then expands outward based on your specifications. Starting at just $100 per month, you can start displaying your ad to mobile phone users within proximity of your place of business, driving foot traffic to your door immediately.

It’s all about location, location, location.

•    Target based on geographical location of your audience
•    Speak to the individual vs. the group
•    Localize deals
•    Engage in-store shoppers
•    Drive converting traffic to your website
•    Serve local, relevant offers
•    Match marketing
•    Test different visuals real time
•    Real-time updates