Geofencing Advertising Plan with Google Ads

Geofencing Advertising Plan works effectively with Google ads. Geofencing with Google ads, should also help your quality score by serving more relevant ads to local users.

To set up Geofencing Advertising Plan with Google Ads, select the campaign you’d like to manage, then go to the campaign Settings. Google Ads allows you to geofencing on, search, display, and YouTube campaigns. With geofencing in Google Ads, there are quite a few options like country, state, city, metro, zip code, and radius.In Google Ads, geofencing and geo-targeting are referred to Location Targeting.

Geofencing and Geotargeting are location-based services where an app, browser or other technology service uses location data such as cellular data, Wi-Fi, global positioning, satellite, radio frequency identification, when a device, transmitter, or RFID tag enters or leaves location parameters commonly known as a geofencing, location target or geotargeting. Once this “location boundary” is set, the location information can be used to trigger a programmed action such as push notifications, SMS message, alerts, display targeted advertising, allow tracking on vehicle fleets, enable/disable certain equipped technologies, or create and collect location-based marketing data. Geofencing and geotargeting are commonly used in search engine advertising, online advertising, social media marketing as well as other tracking and location services.

To make use of Geofencing Advertising Plan, a user must first establish a virtual boundary around a specified location using GPS coordinates or RFID-enabled software. This could be as simple as a circle drawn in a 1 mile or a 1-kilometer radius around a specific location on Google Maps. This virtual geofencing would then be able to trigger a response when an authorized device enters or exits that area, as specified by the targeting settings of an online marketing campaign or location service. Some modern software applications using geofencing technology even allow development using modern on-screen graphical interfaces (GUIs), so that more precise boundaries can be established by less sophisticated users.

Geofencing isn’t just for mobile apps, either. The technology has been used to control and track vehicles and containers in the shipping industry, livestock in the agriculture industry, deploy drones for various purposes, among other uses. Nearly every drone being made today is pre-programmed to accommodate geofencing, which are usually set up surrounding airports, open-air venues, and even the White House, where the FAA has set up drone-resistant geofencing barriers capable of stopping a drone in mid-air, while other triggers may send a warning message to the user.