What are the benefits of Mobile Geofencing Service for Logistic Companies?

Geo fencing is one of the most used ways to advertise your business locally and there are a lot of small scale businesses, who use the service of geo fencing. However, it isn’t just the small scale business, but even the large scale businesses too love to use geo fencing because of its variety of benefits.

Since most of the people nowadays are using this amazing new tactic of advertising a business, it is worth exploring now and also to understand how it works.

So what is geo fencing?

Geo-fencing (geofencing) is a feature in a software program that uses the global positioning system (GPS) or radio frequency identification (RFID) to define geographical boundaries. ... Active geofence requires an end user to opt-in to location services and a mobile app to be open.

This amazing tactic helps the local business to grow and make it easier for them to be a known business body in the locality.

There are a lot of benefits for the logistics companies, if they use the mobile geo fencing services. The reason behind is if they use the geofencing service, it helps them keep a track of their things, their people and also it makes it easier for them to keep the products safe.

However, if you are still not sure about the benefits, here are those that you can look up to –

•    Accurate location based reporting – With the help of adequate information about the number of shipments available for dispatch and location coordinates for the ones in transition, delivery centers can convey accurate time for the arrival of shipments. This saves the time spent on waiting for the product on the receiving end. It also reduces the cases of failed deliveries as the receiver has been notified in advance of the delivery. It has been observed that a “Pre-delivery” notification is able to curb the “failed deliveries” by 25%.

•    Better coordination – Once the carrier enters the geofence area, it can coordinate on the real-time basis to update the stats about the onward trip automatically. No human coordination is required as the system can itself interpret the remaining distance, speed of the carrier and necessary stop points and duration of the trip and calculate the time of arrival. In the case of changes in schedule due to unexpected stoppages and encounters faced by the carrier, the system can automatically update the new time in the system for reference on real time basis.

Benefits of Using Mobile Advertising

Retailers, small scale businesses, large scale businesses and any other sort of businesses, use plenty of different ways to advertise their business. While traditional marketing and advertising for business is always one of the most important parts of the advertising, there are a few other ways of advertising that can help any business grow locally in just a matter of time.

One of the best ways to advertise your business locally is by using mobile advertising. The mobile advertising may comprise of ads in smartphones, push notifications or text messages, and these different ways of advertising can actually help you to a great extent. There are a lot of benefits of using the mobile advertising for your business. They are –

1.    Reach out to people the right way – There are a very few people who don’t use a mobile or a smartphone. Using the mobile advertising can be really helpful because people are always accessing their phone and when they get an SMS or a push notification about your services or products, they take their time to notice the same and that is the best thing about this service. Another thing that you should keep in mind is that your mobile advertising follows the consumers wherever they go. They don’t have to be in just one place in order to get the SMS notification.

2.    The size of the medium – According to a recent survey, Seventy-five percent of people own mobile phones, and 55 million of those are smart phones and more people will access the internet by phone than by computer. If you need to market to the general public, mobile advertising offers you an effective way to reach large numbers of people.

3.    They are more personal – Sending an SMS to your consumer via mobile advertising can be a great way to please your consumers with exciting offers as it is more personal and people concentrate more on things that are beneficial for them. These are personalize texts and offers specially personalized for the consumers based on their likes and dislikes and when you send an offer that attracts them, it helps your business to a great extent.

4.    Time relevant – It doesn’t take much time for someone to read a text. It can be done within a few minutes and that is one of the best things about the mobile advertising.

5.    Cost effective – The mobile advertising cost nothing close to what radio and television advertising might cost you. so it is indeed a great way of advertising your business.

Geo fencing and its effects on your business

There is no doubt that technology has emerged to a great level and the world of advertising is highly under the influence of these latest technologies.

As a marketer, you probably look out for various ways to do more and more advertising for your small scale business. And as technology is highly beneficial nowadays, people no longer solely rely on just traditional marketing. One of the best thing technology provided the mankind is the benefit of using smartphone geofencing in your daily life in order to bring differences in your marketing strategies.

The geofencing effect on your business is amazing as it can improve your store’s visibility or popularity locally. Why – because the personalized texts you send to their phones about various offers and coupons and discounts about your business, help them remember the name of the store to a great extent.

People often use their mobiles on the go. So when they enter your particular fence, they get a message from your store regarding the offers or services you are providing. This helps them at least “think” about your store – so even if they are at your competitor’s store, and you have set your fence at your competitor’s store, you get two things as a benefit – a real time data on how many customers visit their store on a daily basis, and the other is you can tell those potential customers about your products and services.

Geo fencing has helped a lot of businesses to a great extent. Not only because it does advertising for their business; but also because it gives them a real time data about their visitor’s on a daily basis.

There are a few ways through which you can improve your geo fencing experience. They are –

1.    The text messages you send to your customers should be quite relevant and appealing. They should contain the right information on a right manner and you shouldn’t be beating around the bush. As most times the customers are on the go, so they don’t really have much time to read the whole text and therefore the text should be small enough and should contain highlighted and the most important parts.

2.    You should know how and where to geo fence. Sending a targeted offering in the parking lot could steer a customer away from a competitor. You can get even more creative and a florist could target a chocolate or dessert business nearby with the reasoning that if a person is buying chocolate, they might also want to buy flowers.

Secrets to a Successful Geo Fence Campaign

You already have got a fair idea what we are going to talk about. That is – geo fencing. Geo fencing is one of the most used and popular ways through which marketers can do different kinds of marketing campaigns – unique and different from the rests.

You can see that most of your customers use the smartphones – whether it is an android one or an iPhone, not a single person can live without any kind of digital devices. And that is when you can take the advantage of these situations by incorporating the geo fencing marketing campaigns for the business you are running.

So how does it work?

Before you ask that, the question should be how do you effectively do that?  Smart marketers build geo fences around key physical sites: stores, arenas, airports, schools, even competitor outlets.

These fences create zones that trigger an SMS message or other action when a customer enters or leaves. And this is what is called geofencing. Although it is new in mobile marketing, and there are some important secrets to getting right.

There are a few ways you can make it right. Here are a few ways you can make it right –

1.    Do not make the fence big – It is very important you should make sure that the fence you are creating isn’t that big. By the definition you already know that geo fence is all about the size and the shape. So you always need to make sure that the geo fence is small and relevant.

2.    Set the geo fence only where it is relevant – When you set up a geo fence, you need to make sure that the geo fence is set where your customers are. By doing that, you make sure that you are improving the marketing ROI and that exactly what you need for your business. That means, the geo fence isn’t necessarily has to be round your store. It can be near your competitor’s store, near the airport, near another neighbourhood and many others.

3.    Don’t use blend messages – If your message is an ad versus an action, you will not drive the customer behaviour you desire. You are not alone in your geo fence aspirations. More than half of the people in US are using Geo fencing.  Your message must be brief, be locally-relevant and prompt action.  And money always drives action: do not be cheap.

The World of Advertising and Geofencing – The Basic Rules

The technology is growing day by day and there is no doubt whatsoever. Every now and then new ways of advertising are being used to make perfect impressions on the customers and most of these are proving to be really effective. One of those best technologies is the geo-fencing.

There are a lot of ways that you can use the geo fence in terms of mobile advertising and there are a lot of benefits of the same. But, before you do that, you must know that there are a few basic rules to use the same.

However, before you go ahead and understand the basic rules, you must know what geo fencing is. Geo fencing basically is the digital marketing which is a location based marketing tool. It lets you (the marketers) send messages to the customers who uses a smartphone in a defined geographical area. However, you shouldn’t really be too excited for the same because there are plenty of rules to follow.

Here are a few things you should actually be following before you start using geo fencing for the advertising purpose –

1.    Geofencing is not limited only to mobile devices. Geofencing can be done just as effectively, or sometimes more effectively, via desktop and tablets.  For instance, there might not be enough scale to do a mobile geofencing campaign as people aren’t on their phones long enough within the geo fence area. 
2.    Using geo fencing has another criterion. The user must be within either an app or a mobile web browsing session. Making calls, checking email, or text messaging don’t allow for the right environment on a phone for targeted ads to be served. Then again, within a regular retail environment, only a small portion of all people might be doing one of these needed actions leading to scalability issues.
3.    The most important thing about geo fencing mobile advertising is that, the user must be able to look at his or her phone. If the phone isn’t being used at the moment, or it is in the pocket or the purse, then the purpose of geo fencing goes in vain.
4.    The geo fencing boundary matters a lot. Before you go ahead and set up the boundary, there are a few things you need to keep in mind. You must know whether you are talking about a particular boundary that is clear and defined or are you talking about a cluttered area where one geo fence zone might blend into an adjacent geo fence zone? The latter one won’t take you anywhere.

Geo Fencing and Its Impact on Mobile Advertising Market and Various Other Places

We already know the efficiency of geo-fencing and geo-targeting in our day to day business lives. We know how geo-fencing and geo-targeting helps you target your own preferred customers and let you send them various information about your services or products via text messages.

Now, to be precise, the geo-fencing actually has a lot of benefits when it comes to the advertising part. The geofencing in mobile marketing can gain you a lot of profit from your business and that too in a great extent.

How exactly it is used:

This location based mobile advertisement is relatively easier than any other traditional advertising ways. It has the ability to reach out to a particular number of people and still have a lot of impact on your sales or the footfall in your business.

Using a geo-fencing service, a business owner can specify an area around the business that, when physically entered, automatically sends a message or an alert to a mobile user’s smartphone informing them for a service, or a sale o products.

Now a lot of people can think that that can be done even with a sign, but that isn’t the case. Because most people tend to ignore a hoarding or a sign or there is no guarantee that a sign will be viewed by each and everyone. However, geo-fencing does provide you that guarantee.

Importance of geo-fencing:

There is no doubt that geo-fencing is one of the most important and beneficial technologies of all times. You don’t have to worry about your business’ boosting number of sales. However, it isn’t only about tracking your customers’ location or using it for the advertising purposes, nowadays geo-fencing is much more than that.

The best thing about geo-fencing is the ability to offer you the targeted advertisement directly to the consumers and turning it into an economic potential service. This is one of the greatest gifts of geo-fencing – it has always sought research, and above all, it has always worked amazingly when it comes to luring customers into your business with its various ways.

With geo-fencing, mobile advertisers have gained a tremendously valuable tool for sending relevant ads or promotions to users precisely at the point where they would be most likely to take advantages of a deal.

The use of geo-fencing is very important in your business. All you need to do is use them now.

Various Needs of Geo Fencing in Advertising Your Business

There are relatively more business companies around you that might not be known to you. These companies can gain a huge target of audience by a very simple yet a very interesting strategy that most of the business companies use in order to make their company in the most wanted list by the locals. This kind of strategy has proved to be the ultimate solution to most of the errors and failures that a company possesses throughout their session. And this strategy is known as the geo fencing. But there are two terms that are to be known in this category.

Geo fence and geo fencing are two relative terms used in the world of business. Before we move on to the details, let us first understand these two terms significantly.

Geo-fence: it is to create a virtual geographic boundary around an area by means of GPS (Global Positioning System) or RFID (Radio Frequency Identification) technology, enabling the software to trigger a response when a mobile device enters of leaves the area.

Geo-fencing: the entire process of following the geo-fence procedure is called geo fencing.

Business with geo fencing can be creative yet competitive. You can even set up the geo fencing area around your competitors business. When the customers move near your rival, they will get a notification about your discounts and special packages which will eventually drive away the traffic from your competitor towards your business. In order to make a successful leap the use of mobile geo fencing advertising in your businesses can be like a life saver.

There are many needs and there are many benefits of using the geo fencing in advertising your business.

•    It will enable businesses to serve with great offers, at the best possible time, which is exactly when a potential customer is passing next to the store.
•    Geo fencing can also provide enormous data for the marketers to have a game with.
•    It will give a vast improvement in the user experience as the consumers will be served with the best offers and deals at a given moment which will be like a surprise gift for them.
•    Geo fencing marketing campaigns will then be able to generate tones of useful customer data by gaining location-based customer information.
•    It enables the marketing campaign to understand better about the consumers buying capacity, their motive of buying things and their habits of buying a product.