Geofencing Technology : Taking SMS Marketing to the Next Level

 Geofencing has been taken to next level with Mobile marketing which gives various businesses the ability to closely target their customers on their current location and time within a certain geographic radius. The popularity of mobile devices and smartphones now makes Geofencing technology incredibly valuable as a marketing tool for business owners. Geofencing offers a lot of options and benefits for mobile users, from various shopping offers to off season offers and much more. This technology uses IP addresses to figure out where users are.

Benefits of Geofencing for Marketing

• Enhance Local Sales

• Increase Analytics and Tools for Metric Analysis

• Provide Personalization for Customers

Benefits of Using Mobile Advertising

Retailers, small scale businesses, large scale businesses and any other sort of businesses, use plenty of different ways to advertise their business. While traditional marketing and advertising for business is always one of the most important parts of the advertising, there are a few other ways of advertising that can help any business grow locally in just a matter of time.

One of the best ways to advertise your business locally is by using mobile advertising. The mobile advertising may comprise of ads in smartphones, push notifications or text messages, and these different ways of advertising can actually help you to a great extent. There are a lot of benefits of using the mobile advertising for your business. They are –

1.    Reach out to people the right way – There are a very few people who don’t use a mobile or a smartphone. Using the mobile advertising can be really helpful because people are always accessing their phone and when they get an SMS or a push notification about your services or products, they take their time to notice the same and that is the best thing about this service. Another thing that you should keep in mind is that your mobile advertising follows the consumers wherever they go. They don’t have to be in just one place in order to get the SMS notification.

2.    The size of the medium – According to a recent survey, Seventy-five percent of people own mobile phones, and 55 million of those are smart phones and more people will access the internet by phone than by computer. If you need to market to the general public, mobile advertising offers you an effective way to reach large numbers of people.

3.    They are more personal – Sending an SMS to your consumer via mobile advertising can be a great way to please your consumers with exciting offers as it is more personal and people concentrate more on things that are beneficial for them. These are personalize texts and offers specially personalized for the consumers based on their likes and dislikes and when you send an offer that attracts them, it helps your business to a great extent.

4.    Time relevant – It doesn’t take much time for someone to read a text. It can be done within a few minutes and that is one of the best things about the mobile advertising.

5.    Cost effective – The mobile advertising cost nothing close to what radio and television advertising might cost you. so it is indeed a great way of advertising your business.

Secrets to a Successful Geo Fence Campaign

You already have got a fair idea what we are going to talk about. That is – geo fencing. Geo fencing is one of the most used and popular ways through which marketers can do different kinds of marketing campaigns – unique and different from the rests.

You can see that most of your customers use the smartphones – whether it is an android one or an iPhone, not a single person can live without any kind of digital devices. And that is when you can take the advantage of these situations by incorporating the geo fencing marketing campaigns for the business you are running.

So how does it work?

Before you ask that, the question should be how do you effectively do that?  Smart marketers build geo fences around key physical sites: stores, arenas, airports, schools, even competitor outlets.

These fences create zones that trigger an SMS message or other action when a customer enters or leaves. And this is what is called geofencing. Although it is new in mobile marketing, and there are some important secrets to getting right.

There are a few ways you can make it right. Here are a few ways you can make it right –

1.    Do not make the fence big – It is very important you should make sure that the fence you are creating isn’t that big. By the definition you already know that geo fence is all about the size and the shape. So you always need to make sure that the geo fence is small and relevant.

2.    Set the geo fence only where it is relevant – When you set up a geo fence, you need to make sure that the geo fence is set where your customers are. By doing that, you make sure that you are improving the marketing ROI and that exactly what you need for your business. That means, the geo fence isn’t necessarily has to be round your store. It can be near your competitor’s store, near the airport, near another neighbourhood and many others.

3.    Don’t use blend messages – If your message is an ad versus an action, you will not drive the customer behaviour you desire. You are not alone in your geo fence aspirations. More than half of the people in US are using Geo fencing.  Your message must be brief, be locally-relevant and prompt action.  And money always drives action: do not be cheap.