Map Out Your Geo-Fencing Strategy

Geo-fencing is one of the most advanced technologies you can use to enhance your marketing strategy locally for your small scale business and there are plenty of ways you can improve the geo-fencing strategy and help yourself out.

When we talk about the use of mobile geofencing advertising we talk about using smartphones to target the consumers. These consumers get a message or a notification about various products and services your or any small scale business is providing and that helps the business to grow locally.

So what exactly is geo-fencing?

There is a difference between geo-fencing and geo-targeting. The term geo-fencing refers to a particular virtual perimeter that is basically established around a particular physical shape. It can be either near your retail area location, the airport, or maybe covering a sports arena. The choice of the perimeter completely depends on you and you can decide which place should get the geo-fence perimeter.

So how can your geo-fencing give you what you want?

There are a few ways you can improve the experience of your geo-fencing technology. Here are those ways –

1.    Understand your customer well. You must know what kind of things your customers prefer the most or what will be the best discount option for them. Understanding who your consumer is, the context surrounding their mobile use and how they're using the mobile phones can be instrumental to building a successful campaign. Point-of-interest targeting, e.g. geo-fencing ads around locations where your consumers are can be especially relevant.

2.    The term think outside your box matters a lot here because you need to be quite smart and creative while using geo-fencing. The most important thing you must know is, your potential customers will for sure visit your rival business or the rival store. So what you can do is, rather than setting the geo-fence area near your store’s place, you can set the geo-fence area near your rival store’s location. That way, whenever your customer will visit the other store you will be getting the notification and you can send them your best deals via messages.

3.    Before you use your customer’s location, it is very important to be transparent and tell them you will be using their location. Being transparent helps you win the trust and most of the mobile customers are open to receive discounts and other deals. All you need to do is make them understand about your service the right way.

3 Ways to Make Geo-Fencing Work for Your Business

If you have a small scale business say – a coffee shop, a fashion hub, a takeaway joint or maybe a small pub, pretty sure you have heard of the term “geo-fencing”. Maybe read it in the internet or maybe your friends have mentioned about it earlier, but geo-fencing sounds pretty familiar to you isn’t it?

So what is geo-fencing?

Geo-fencing is a feature in a software program that uses the global positioning system (GPS) or radio frequency identification (RFID) to define geographical boundaries.

You can use geo-fencing as a mobile display advertising tactic which allows you to target users who enter a specific area around a location like your business or your competitor’s business and show your ad on their mobile device.

There are a few ways or techniques of the geofencing marketing which can help your business grow better and faster.

Here are those techniques –

1.    Target your rival’s customers – When you are in a business, you must know what your rivals and competitors are doing – who are visiting their shops – what makes your rival’s shop better than yours. These things are really very important for you and you must take a look on these things. Targeting your rivals’ customers will help you get those customers. Let’s say there are a few potential customers for your business and they visit your rival’s shop most of the times. What can you do in that case is whenever they are in your rival’s shop, you can send notifications or messages offering 20%-30% discounts on the same services. The customers will be definitely affected by this.

2.    Target the people who are near your business location – Geo-fencing is all about targeting the people around you. When you have a business at one particular place, and you are new, not many people know about your shop, what you can do is, rather than investing a lot of money in the traditional advertising, you can spend a little money on geo-fencing, target the people around the 20mile radius of your storefront and send them relevant texts related to various offers your business provides. This way, although not much people will be covered, at least people who can actually be your potential customers will be targeted and you will be more benefited.

3.    Target patron of your relative business – When you target your rival’s customers, you can also target the other relevant businesses. For example, if you are an insurance agent, you may target a nearby car dealership or apartment complex so new car owners or new renters can see your ads and call you for their insurance needs. Think about businesses that may complement yours and target their customers to drive more new customers to your business.

Let’s Talk About Geo-Fencing

When you start your new business, the very first thing you do is the marketing part. Without marketing you cannot go ahead and think about improving your status in the market. There are a lot of ways you can do marketing for your business and one of the best ways is to use the Geo-fencing marketing.

So what is Geo-fencing marketing?

Geo-fencing in literally terms mean to create a virtual geographic boundary around (an area) by means of GPS or RFID technology, enabling software to trigger a response when a mobile device enters or leaves the area.

It is basically a feature in a software program that uses the global positioning system (GPS) or radio frequency identification (RFID) to define geographical boundaries.

There are a lot of ways you can use geo-fencing marketing. From using it to enhance your marketing strategies to telling your customers know about various products and offers about your products through smartphone geofencing and such.

There are a lot of benefits of using geo-fencing marketing for various reasons. Here are these –

1.    It can provide you the idea about your customer’s current locations. The best thing is, it only targets a particular group of people. It means, unlike traditional marketing geo-fencing doesn’t target a huge group of people and yet it delivers better results.

2.    You know what your competitions are doing. Or how many times your potential customers are visiting your competition shop. Geo-fencing marketing also allows you to know the customer’s psyche; what places do they like to visit often; which shops they like to visit the most and most importantly what kind of offers bring them to your shop?

3.    Gaining business intelligence with location specific data about customers.

4.    Geo-fencing helps you to add value to sales process by contextually making offers and promotional freebies and gifts.

5.    You can also use your geo-fencing software for better control of your work force, your business and on-road transport.

6.    Geo-fencing helps you to manage events through real-time location alert and data.

7.    Geo-fencing also offers you a win-win business proposition to customers with relevant push notifications.

Geo-fencing helps you in many ways. You must use the amazing geo-fencing service in order to get your business on top locally. You can simply enroll with any of the geo-fencing marketing companies to help you with the same. All the best and keep rocking with your business.

Why Geo-Fencing Marketing is Awesome

As we all know Geo-fencing is one of the best features you can add to your startup business, you should also know the importance of the same in the marketing department. Geo-fencing helps you a lot in making your business grow locally and there is no doubt about it. However, this isn’t simply what Geo-fencing does for you.

Studies show that this locally optimized approach to reaching customers boasts double the click through rate of normal mobile advertising. A small business owner is highly benefited for the same as this marketing marvel can take you to a great level of marketing.

There are a few brands that use Geo-fencing mobile marketing in order to boost their sales. Companies like North Face, BMW, Walgreens, Uber, Honeywell, American Eagle, Taco Bell, and History Channel uses go-fencing marketing with some of the greatest strategies. Why? Because Geo-fencing marketing can help you gather location data and with proper strategies you can benefit from the same.

Why choose geo-fencing marketing?

1.    According to a survey report, at least 40% of the customers search for information while on the go.

2.    Then again, at least 60% of the customers look for information on their cell phones.

3.    If they are getting something in return, then at least 75% of people have no issues with sharing their location with someone else.

4.    Secondary Action Rates–meaning people visit a store or take some other additional action after seeing an ad–are more than 2x as likely to occur with location-based marketing.

5.    Geo-fencing provides you the amazing benefits of getting more and more customers with more information.

Benefits of getting location data

There are a lot of benefits of using location data of the customers. It helps you know your customers better. How? You know where is your customer is visiting. You know how many times your customer has visited your shop. Based on the customer’s location, you can get a pretty much clear idea about their choices and based on their choices you can send them relevant coupons or information through texts.

These benefits of geo-fencing marketing is tremendous and if you haven’t started it for your business yet then you are missing out on so many things. Geo-fencing providers like “Copley Advertising” can help you providing the best Geo-fencing benefits with Geofencing Marketing Campaigns. These campaigns are basically meant to make your business grow. For better managing and marketing strategies contact the best geo-fencing providers.

Tips to Enhance Your Mobile Geo-Fencing Strategy

The platform you get with Mobile Geo-fencing is a huge one and the traffic is tremendous. The mobile geo-fencing service doesn’t only help you understand your customers or increase your foot-fall; it also brands your business. People talk about your shop or diner or the discounts you provide if you know how to use the geo-fencing facility the right way.

Using mobile geofencing in advertising your business is a great idea. Here are a few tips to enhance your mobile geo-fencing strategy—

1.    Use Some Prompt Action – When you send a message to the customer, it should have a feature where your customer can give you a call or send you an email or may be look for some further information about your service by clicking on a link if they want. This process should be prompt so that they don’t get annoyed with a lengthy one.

2.    Be someone who Thinks Out of the Box – Geo-Fencing does a lot of jobs by itself, but if you put your own effort to make your store or your offer look any different in your ad, then you must think out of the box. Your geo-fence should be built around where your customers usually like to hang out. For that you must read and understand your customer first.

3.    Know your customer’s preferences – Sending random messages won’t do any good. You must make sure that the message or the offer is relevant to the consumer’s choice. If your customer doesn’t like to wear “maxi dresses” and you offer her discount on those, most of the time, she won’t really bother about it.

4.    Be Transparent – It is wise of you if you let your customers know how you use their location and send them the relevant messages.  Some may not like the idea of being tracked at times and by respecting their privacy you should tell them about the fact in order to gain their trust.

5.    The Geo-fencing Boundary – The geo-fencing radius should cover your customers who are in 5 minutes walking distance from you. Using the radius above that range won’ do any good for you. Make sure you are being relevant and your customers aren’t dissatisfied with your service.

Here are a few tips on how you can enhance your mobile geo-fencing strategy. Geo-fencing is a really helpful tool and when used wisely, it can definitely do wonder for you.

There are a lot companies who can help you with geo-fencing services. Companies like “Copley Advertising” are working day and night to provide you the best geo-fencing services.
 

How to Target Customers with Mobile Marketing

For any online business, there is a sure section of target clients. You can't have them sit before their computer screens, sitting tight for the following enormous ad to fly up. To get hold of your versatile clients, mobile promoting is the thing that each business needs. That way, you can target them notwithstanding when they are progressing.

At the point when your potential clients are holding up in a line, playing diversions or listening music, you can simply sharpen in by sending a SMS with your offer. By a long shot, versatile showcasing is the most effective apparatus, and another pattern, which works. Dissimilar to sites, clients are not bothered by standard visual impairment on the cell phones as it happens on the web. Advertisements flying up on mobile phones are typically focused on, taking up the whole screen - the prospect has only two alternatives - either to click or quit.

Geofencing mobile advertising is additionally a well known instrument nowadays. It is the genuine test utilizing plain content. All things considered, copywriting abilities matter the most in SMS organize. You need to advance your item with no pennant, favor logo or picture. Utilizing suggestion to take action words can get your objective clients.

Versatile reviews are advertisements that don't give you the vibe of promotions. That makes studies the coolest device for target clients. Advertisements that are excessively clear come up short, making it impossible to create enthusiasm for individuals. Reviews give data, or assemble data, without a platitude attempt to sell something. At the point when clients finish a study, giving you their subtle elements, you can sharpen in and focus on the offer to coordinate their needs. Capable, in fact!

Pull promotion, or draw showcasing, is when clients ask for an administration, typically free administration, and you offer administration with a commercial or constrained components or a redesign arrange. Normally, applications pick this technique for promoting. Clients download applications, utilize it and get drained soon. if you offer them convincing components with a conventional value, giving them an update, they will clearly oblige, as opposed to forcing on them.

What is Geofencing Mobile Marketing & How it Works?

Mobile devices are progressively utilized for perusing client surveys, discovering nearby organizations, and notwithstanding shopping. Content informing has generally been a specialized strategy instead of a promoting channel, however that is beginning to change. Geofencing is another innovation making it workable for organizations to nearly target clients in light of their present area - and its demonstrating awesome guarantee for physical organizations.


A solid dominant part - 96 percent - of cell phone clients send and get SMS (content) messages consistently, as indicated by Practical Ecommerce. What's more, since customers are utilizing their mobile devices all the more as often as possible for business, it just bodes well for retailers to take advantage of the notoriety of content informing for publicizing purposes. In any case, there's one issue: Sending out a mass instant message can be really inefficient when you don't know whether the shoppers you're focusing on are anyplace close to your area.

All things considered, the cost is ordinarily somewhat higher per lead or call basically in light of the fact that they're ensured. The additional value levels out the playing field to take care of the stage's expense connected with sending the messages that don't bring about a lead.

For geofencing to be truly successful, you need to have a couple of things going for you. To start with, the free market activity situation talked about above. If your specialty is immersed with many contenders inside a couple of miles, you've truly got the chance to offer a mind boggling motivation to make it worth clients halting in their tracks to visit.

That implies you have to make an offer that is hard to won't. At times, geofencing mobile marketing can even be utilized as a brand mindfulness strategy. It's a decent approach to create mindfulness by getting new clients the entryway that has never gone by your area. You won't profit on the offer itself, yet you've quite recently given them a great initial introduction of your image through excellent administration - and they'll probably make an arrival visit.