Tips to Enhance Your Mobile Geo-Fencing Strategy

The platform you get with Mobile Geo-fencing is a huge one and the traffic is tremendous. The mobile geo-fencing service doesn’t only help you understand your customers or increase your foot-fall; it also brands your business. People talk about your shop or diner or the discounts you provide if you know how to use the geo-fencing facility the right way.

Using mobile geofencing in advertising your business is a great idea. Here are a few tips to enhance your mobile geo-fencing strategy—

1.    Use Some Prompt Action – When you send a message to the customer, it should have a feature where your customer can give you a call or send you an email or may be look for some further information about your service by clicking on a link if they want. This process should be prompt so that they don’t get annoyed with a lengthy one.

2.    Be someone who Thinks Out of the Box – Geo-Fencing does a lot of jobs by itself, but if you put your own effort to make your store or your offer look any different in your ad, then you must think out of the box. Your geo-fence should be built around where your customers usually like to hang out. For that you must read and understand your customer first.

3.    Know your customer’s preferences – Sending random messages won’t do any good. You must make sure that the message or the offer is relevant to the consumer’s choice. If your customer doesn’t like to wear “maxi dresses” and you offer her discount on those, most of the time, she won’t really bother about it.

4.    Be Transparent – It is wise of you if you let your customers know how you use their location and send them the relevant messages.  Some may not like the idea of being tracked at times and by respecting their privacy you should tell them about the fact in order to gain their trust.

5.    The Geo-fencing Boundary – The geo-fencing radius should cover your customers who are in 5 minutes walking distance from you. Using the radius above that range won’ do any good for you. Make sure you are being relevant and your customers aren’t dissatisfied with your service.

Here are a few tips on how you can enhance your mobile geo-fencing strategy. Geo-fencing is a really helpful tool and when used wisely, it can definitely do wonder for you.

There are a lot companies who can help you with geo-fencing services. Companies like “Copley Advertising” are working day and night to provide you the best geo-fencing services.