The Effect of Mobile Geofencing Advertising in Your Business

When we download and use a certain app for free, the companies which make these apps get profited by geo-fencing advertising. As we see these apps ask for our location to access they will know if we enter or exist some certain areas and by providing this information they earn their profit.

Mobile geo-fencing advertising is a service that provides businesses to access the location of their customer when they enter or exit the specific area and send message. When a customer enters in a certain business’ area which is pre-set, the customer will see any current offer the business is providing. 

1.    Set your parameter: Among the current targeting scheme available in the advertising market setting geo-fence is the most effective and accurate. For example if you have a coffee shop and you want to promote an advertise about an discount offer around a 15 mile radius of your coffee shop then you just have to set your geo-fence of 15 mile parameter around the physical location of your coffee shop to get the desired result.

2.    Create local campaign: One of the best ways to execute the use of geo-fence is by creating local campaign i.e. by setting your geo-fence small to reach the people which only a four or five minute drive to arrive at your store.

3.    Develop a targeted customer: In order to reach some specific audience or customer you can filter based upon their interest and demographics. Those customers can be a VIP or a reward card customer or the ones who visit the competitors’ store.

4.    Help you to learn more about your customer: To have a better knowledge of your customer you can leverage the data that comes out from the geo-fence. By knowing their location you can learn more about your customers behaviours such as the number of times a customer visit your store or where they visit before coming.

5.    Help you to deliver content that are relevant: A customer receive lot of massage in a day which make hard to notice the pertinent one. So it is important to make strong content for marketing and geo-fence will help you to reach the customer with relevant content which will make you have more profit.  

There are various types of techniques which includes SMS geo-fencing where you can send SMS to your customer automatically; display advertising which is currently the most popular one and used by many branded company and social media advertising which is very useful for social platform like Twitter.

Geofencing Technology : Taking SMS Marketing to the Next Level

 Geofencing has been taken to next level with Mobile marketing which gives various businesses the ability to closely target their customers on their current location and time within a certain geographic radius. The popularity of mobile devices and smartphones now makes Geofencing technology incredibly valuable as a marketing tool for business owners. Geofencing offers a lot of options and benefits for mobile users, from various shopping offers to off season offers and much more. This technology uses IP addresses to figure out where users are.

Benefits of Geofencing for Marketing

• Enhance Local Sales

• Increase Analytics and Tools for Metric Analysis

• Provide Personalization for Customers

Things to Consider Before Buying a Geo Fencing Platform

Geofencing has become a growing popular concept which has aided specially in marketing business in the 21st century. Though the technologies that has been used in geofencing has been around from a very long time, until recently, when its potential is realized, geofencing has been taking a boom.

What is geo fencing? In simple world, you can call it as marking a virtual parameter or boundary around a geographical area. This boundary has no physical existence except in terms of its application in various technology. For example, a restaurant could give out message about its social dish if the day, through this system to the mobile of the people who are passing by it. Hence, in marketing, it has become an essential tool.

Though it sounds very promising from above, there are various things you need to consider if you want to opt one. There are various geofencing marketing companies but not all of them provide the same quality. Moreover, different business will need different strategies and hence, these platforms will also very depending upon the application.

1.    Shape: This is perhaps one of the most important criteria while choosing a platform. You should ask questions to know about what type of shape they can build so that you could know about the parameters beforehand and hence come up with a strategy. If the platform provides shapes which are different, then it can play a key aspect.

2.    Provision to monitor multiple locations at the same instant: The ability to monitor multiple locations could add lots of benefits to the system. Many platform providers have limitation in this aspect and while choosing one, you should give preference to the one which promises to give multiple locations to be monitored at the same instant.

3.    Building geofencing from physical address: This is another key aspect. The platform provider should have the ability to build the geofencing by just getting the list of the physical addresses. As a client, you don’t need to know the latitude or longitude of the places. Rather, it’s the responsibility of the provider to mark the boundary of the geofencing based upon the addresses.

4.    User friendly mobile application: The app should be built in such a way that, it doesn’t need to be opened all the time, thus saving battery and runs as low resource background process which creates a trigger based upon the event. By this, you won’t be putting too much pressure in the batteries of the mobiles yet, it doesn’t put ant hindrance to your service.

5.    Limit server callbacks: The API of the app should be made such a way that it shouldn’t make excessive calls to the server or else, a congestion may happen.

Tricks to Make Your Geofencing Work Better and Faster

The businesses these days use the geofencing technology in order to gain popularity among the locality. The technology has become quite popular among everyone due to various reasons and the benefits that it offers. However, there are a few tricks and tips to make you geofencing work better and faster.

The geofencing technology is one of the most popular technologies that people use to advertise their business. The best thing about the geofencing services is that it is much more cost effective than other advertising methods and it provides you better results.

What is geofencing?

Geo fencing is basically a virtual fence created by the marketers. According to the definition of geofencing, “A geo-fence is a virtual perimeter for a real-world geographic area. A geo-fence could be dynamically generated—as in a radius around a store or point location, or a geo-fence can be a predefined set of boundaries, like school attendance zones or neighborhood boundaries.”

There are plenty of ways one can improve the benefits of geofencing technology. The marketers use some of the basic ways to use geofencing. But, if you are looking for a proper result for your geofencing, you need to use some of the best trick to use the service.

Apart from using geofencing near your shop, here are a few refreshed and different ways you can interest your customers with different ideas –

•    Use geofencing near your competitor’s store. This way you can interest your customers with various deals and offers from your shop whenever some customer is visiting their shop. This is a great way to advertise your different deals and offers. Most importantly, when you use geo fencing near your competitor’s store, and if you are providing an offer your competitor isn’t, that will make the customer move to your store.

•    Geofencing can also be used near a popular space. For example, if you create the virtual fence near a popular mall, or a move theater of a restaurant, it will be very beneficial for you. The more and more people visit such places, the more they will know about your business and your services. This is a great way to let someone know about your product and services.

•    Think out of the box and use geofencing near a particular crowded area. For example in an airport during the time of holidays like Christmas. If you have any kind of offers during the holidays, such use of geofencing can help your business to a great extent.

•    Do not create the fence too big or too small. Use the right size.

How to Maximize the Effects of Geo Fencing Marketing

When you want to maximize the effect of your customized, and targeted marketing strategies, the geography plays a huge role on that part and you should be taking really, really good care of that particular part.

One of the most exciting and useful targeted marketing strategies is the geo fencing marketing. This targeted marketing strategy has helped a lot of business grow locally and now several others are using the same to gather the benefits.

However, there are plenty of ways you can maximize the effect of geofencing.

Here are those –

•    Find the venue where your targeted audiences have specific needs or wants – Stadiums, airports, universities, airports, and malls are examples of specific venues that can be targeted in order to reach specific interest groups. Stadiums provide a great opportunity to focus on specific short engagement events with an audience defined by that event. They often host fans from two specific cities or schools or fans of a specific music genre that is heavy in one demographic. Use these kinds of characteristics of the consumers to make your geofencing more effective. For example, you can set up your geofence in a crowded airport on weekends. Or in a famous restaurant where everyday a lot of people come to dine. This is an amazing way to boost your geofencing marketing strategy.

•    Exclude places where you know your target audience will not be – Do not put geo fencing on places where your targeted audiences are less likely to be there. Excluding these places will also prove to be cost effective and pretty beneficial for you because there is no use of targeting audience who are not going to be a part of your business.

•    Use of location specific keywords – Geo targeting doesn’t always mean you have to capture where someone is physically located. Consumer intent is conveyed all the time by search queries, and location is a commonly included term. Consumers often narrow their own searches by adding in the name of a city or district.

•    Analyze your customer’s behavior – When you have already used geo fencing before, you can surely come to know about your customer’s behavior and attitude, and for how many times they have visited that particular place etc, etc. Analyze your customers’ behavior with this information. and use the same for future references and better results.

What are the benefits of Mobile Geofencing Service for Logistic Companies?

Geo fencing is one of the most used ways to advertise your business locally and there are a lot of small scale businesses, who use the service of geo fencing. However, it isn’t just the small scale business, but even the large scale businesses too love to use geo fencing because of its variety of benefits.

Since most of the people nowadays are using this amazing new tactic of advertising a business, it is worth exploring now and also to understand how it works.

So what is geo fencing?

Geo-fencing (geofencing) is a feature in a software program that uses the global positioning system (GPS) or radio frequency identification (RFID) to define geographical boundaries. ... Active geofence requires an end user to opt-in to location services and a mobile app to be open.

This amazing tactic helps the local business to grow and make it easier for them to be a known business body in the locality.

There are a lot of benefits for the logistics companies, if they use the mobile geo fencing services. The reason behind is if they use the geofencing service, it helps them keep a track of their things, their people and also it makes it easier for them to keep the products safe.

However, if you are still not sure about the benefits, here are those that you can look up to –

•    Accurate location based reporting – With the help of adequate information about the number of shipments available for dispatch and location coordinates for the ones in transition, delivery centers can convey accurate time for the arrival of shipments. This saves the time spent on waiting for the product on the receiving end. It also reduces the cases of failed deliveries as the receiver has been notified in advance of the delivery. It has been observed that a “Pre-delivery” notification is able to curb the “failed deliveries” by 25%.

•    Better coordination – Once the carrier enters the geofence area, it can coordinate on the real-time basis to update the stats about the onward trip automatically. No human coordination is required as the system can itself interpret the remaining distance, speed of the carrier and necessary stop points and duration of the trip and calculate the time of arrival. In the case of changes in schedule due to unexpected stoppages and encounters faced by the carrier, the system can automatically update the new time in the system for reference on real time basis.

Benefits of Using Mobile Advertising

Retailers, small scale businesses, large scale businesses and any other sort of businesses, use plenty of different ways to advertise their business. While traditional marketing and advertising for business is always one of the most important parts of the advertising, there are a few other ways of advertising that can help any business grow locally in just a matter of time.

One of the best ways to advertise your business locally is by using mobile advertising. The mobile advertising may comprise of ads in smartphones, push notifications or text messages, and these different ways of advertising can actually help you to a great extent. There are a lot of benefits of using the mobile advertising for your business. They are –

1.    Reach out to people the right way – There are a very few people who don’t use a mobile or a smartphone. Using the mobile advertising can be really helpful because people are always accessing their phone and when they get an SMS or a push notification about your services or products, they take their time to notice the same and that is the best thing about this service. Another thing that you should keep in mind is that your mobile advertising follows the consumers wherever they go. They don’t have to be in just one place in order to get the SMS notification.

2.    The size of the medium – According to a recent survey, Seventy-five percent of people own mobile phones, and 55 million of those are smart phones and more people will access the internet by phone than by computer. If you need to market to the general public, mobile advertising offers you an effective way to reach large numbers of people.

3.    They are more personal – Sending an SMS to your consumer via mobile advertising can be a great way to please your consumers with exciting offers as it is more personal and people concentrate more on things that are beneficial for them. These are personalize texts and offers specially personalized for the consumers based on their likes and dislikes and when you send an offer that attracts them, it helps your business to a great extent.

4.    Time relevant – It doesn’t take much time for someone to read a text. It can be done within a few minutes and that is one of the best things about the mobile advertising.

5.    Cost effective – The mobile advertising cost nothing close to what radio and television advertising might cost you. so it is indeed a great way of advertising your business.