Secrets to a Successful Geo Fence Campaign

You already have got a fair idea what we are going to talk about. That is – geo fencing. Geo fencing is one of the most used and popular ways through which marketers can do different kinds of marketing campaigns – unique and different from the rests.

You can see that most of your customers use the smartphones – whether it is an android one or an iPhone, not a single person can live without any kind of digital devices. And that is when you can take the advantage of these situations by incorporating the geo fencing marketing campaigns for the business you are running.

So how does it work?

Before you ask that, the question should be how do you effectively do that?  Smart marketers build geo fences around key physical sites: stores, arenas, airports, schools, even competitor outlets.

These fences create zones that trigger an SMS message or other action when a customer enters or leaves. And this is what is called geofencing. Although it is new in mobile marketing, and there are some important secrets to getting right.

There are a few ways you can make it right. Here are a few ways you can make it right –

1.    Do not make the fence big – It is very important you should make sure that the fence you are creating isn’t that big. By the definition you already know that geo fence is all about the size and the shape. So you always need to make sure that the geo fence is small and relevant.

2.    Set the geo fence only where it is relevant – When you set up a geo fence, you need to make sure that the geo fence is set where your customers are. By doing that, you make sure that you are improving the marketing ROI and that exactly what you need for your business. That means, the geo fence isn’t necessarily has to be round your store. It can be near your competitor’s store, near the airport, near another neighbourhood and many others.

3.    Don’t use blend messages – If your message is an ad versus an action, you will not drive the customer behaviour you desire. You are not alone in your geo fence aspirations. More than half of the people in US are using Geo fencing.  Your message must be brief, be locally-relevant and prompt action.  And money always drives action: do not be cheap.

The World of Advertising and Geofencing – The Basic Rules

The technology is growing day by day and there is no doubt whatsoever. Every now and then new ways of advertising are being used to make perfect impressions on the customers and most of these are proving to be really effective. One of those best technologies is the geo-fencing.

There are a lot of ways that you can use the geo fence in terms of mobile advertising and there are a lot of benefits of the same. But, before you do that, you must know that there are a few basic rules to use the same.

However, before you go ahead and understand the basic rules, you must know what geo fencing is. Geo fencing basically is the digital marketing which is a location based marketing tool. It lets you (the marketers) send messages to the customers who uses a smartphone in a defined geographical area. However, you shouldn’t really be too excited for the same because there are plenty of rules to follow.

Here are a few things you should actually be following before you start using geo fencing for the advertising purpose –

1.    Geofencing is not limited only to mobile devices. Geofencing can be done just as effectively, or sometimes more effectively, via desktop and tablets.  For instance, there might not be enough scale to do a mobile geofencing campaign as people aren’t on their phones long enough within the geo fence area. 
2.    Using geo fencing has another criterion. The user must be within either an app or a mobile web browsing session. Making calls, checking email, or text messaging don’t allow for the right environment on a phone for targeted ads to be served. Then again, within a regular retail environment, only a small portion of all people might be doing one of these needed actions leading to scalability issues.
3.    The most important thing about geo fencing mobile advertising is that, the user must be able to look at his or her phone. If the phone isn’t being used at the moment, or it is in the pocket or the purse, then the purpose of geo fencing goes in vain.
4.    The geo fencing boundary matters a lot. Before you go ahead and set up the boundary, there are a few things you need to keep in mind. You must know whether you are talking about a particular boundary that is clear and defined or are you talking about a cluttered area where one geo fence zone might blend into an adjacent geo fence zone? The latter one won’t take you anywhere.

Geo Fencing and Its Impact on Mobile Advertising Market and Various Other Places

We already know the efficiency of geo-fencing and geo-targeting in our day to day business lives. We know how geo-fencing and geo-targeting helps you target your own preferred customers and let you send them various information about your services or products via text messages.

Now, to be precise, the geo-fencing actually has a lot of benefits when it comes to the advertising part. The geofencing in mobile marketing can gain you a lot of profit from your business and that too in a great extent.

How exactly it is used:

This location based mobile advertisement is relatively easier than any other traditional advertising ways. It has the ability to reach out to a particular number of people and still have a lot of impact on your sales or the footfall in your business.

Using a geo-fencing service, a business owner can specify an area around the business that, when physically entered, automatically sends a message or an alert to a mobile user’s smartphone informing them for a service, or a sale o products.

Now a lot of people can think that that can be done even with a sign, but that isn’t the case. Because most people tend to ignore a hoarding or a sign or there is no guarantee that a sign will be viewed by each and everyone. However, geo-fencing does provide you that guarantee.

Importance of geo-fencing:

There is no doubt that geo-fencing is one of the most important and beneficial technologies of all times. You don’t have to worry about your business’ boosting number of sales. However, it isn’t only about tracking your customers’ location or using it for the advertising purposes, nowadays geo-fencing is much more than that.

The best thing about geo-fencing is the ability to offer you the targeted advertisement directly to the consumers and turning it into an economic potential service. This is one of the greatest gifts of geo-fencing – it has always sought research, and above all, it has always worked amazingly when it comes to luring customers into your business with its various ways.

With geo-fencing, mobile advertisers have gained a tremendously valuable tool for sending relevant ads or promotions to users precisely at the point where they would be most likely to take advantages of a deal.

The use of geo-fencing is very important in your business. All you need to do is use them now.

Various Needs of Geo Fencing in Advertising Your Business

There are relatively more business companies around you that might not be known to you. These companies can gain a huge target of audience by a very simple yet a very interesting strategy that most of the business companies use in order to make their company in the most wanted list by the locals. This kind of strategy has proved to be the ultimate solution to most of the errors and failures that a company possesses throughout their session. And this strategy is known as the geo fencing. But there are two terms that are to be known in this category.

Geo fence and geo fencing are two relative terms used in the world of business. Before we move on to the details, let us first understand these two terms significantly.

Geo-fence: it is to create a virtual geographic boundary around an area by means of GPS (Global Positioning System) or RFID (Radio Frequency Identification) technology, enabling the software to trigger a response when a mobile device enters of leaves the area.

Geo-fencing: the entire process of following the geo-fence procedure is called geo fencing.

Business with geo fencing can be creative yet competitive. You can even set up the geo fencing area around your competitors business. When the customers move near your rival, they will get a notification about your discounts and special packages which will eventually drive away the traffic from your competitor towards your business. In order to make a successful leap the use of mobile geo fencing advertising in your businesses can be like a life saver.

There are many needs and there are many benefits of using the geo fencing in advertising your business.

•    It will enable businesses to serve with great offers, at the best possible time, which is exactly when a potential customer is passing next to the store.
•    Geo fencing can also provide enormous data for the marketers to have a game with.
•    It will give a vast improvement in the user experience as the consumers will be served with the best offers and deals at a given moment which will be like a surprise gift for them.
•    Geo fencing marketing campaigns will then be able to generate tones of useful customer data by gaining location-based customer information.
•    It enables the marketing campaign to understand better about the consumers buying capacity, their motive of buying things and their habits of buying a product.

Map Out Your Geo-Fencing Strategy

Geo-fencing is one of the most advanced technologies you can use to enhance your marketing strategy locally for your small scale business and there are plenty of ways you can improve the geo-fencing strategy and help yourself out.

When we talk about the use of mobile geofencing advertising we talk about using smartphones to target the consumers. These consumers get a message or a notification about various products and services your or any small scale business is providing and that helps the business to grow locally.

So what exactly is geo-fencing?

There is a difference between geo-fencing and geo-targeting. The term geo-fencing refers to a particular virtual perimeter that is basically established around a particular physical shape. It can be either near your retail area location, the airport, or maybe covering a sports arena. The choice of the perimeter completely depends on you and you can decide which place should get the geo-fence perimeter.

So how can your geo-fencing give you what you want?

There are a few ways you can improve the experience of your geo-fencing technology. Here are those ways –

1.    Understand your customer well. You must know what kind of things your customers prefer the most or what will be the best discount option for them. Understanding who your consumer is, the context surrounding their mobile use and how they're using the mobile phones can be instrumental to building a successful campaign. Point-of-interest targeting, e.g. geo-fencing ads around locations where your consumers are can be especially relevant.

2.    The term think outside your box matters a lot here because you need to be quite smart and creative while using geo-fencing. The most important thing you must know is, your potential customers will for sure visit your rival business or the rival store. So what you can do is, rather than setting the geo-fence area near your store’s place, you can set the geo-fence area near your rival store’s location. That way, whenever your customer will visit the other store you will be getting the notification and you can send them your best deals via messages.

3.    Before you use your customer’s location, it is very important to be transparent and tell them you will be using their location. Being transparent helps you win the trust and most of the mobile customers are open to receive discounts and other deals. All you need to do is make them understand about your service the right way.

3 Ways to Make Geo-Fencing Work for Your Business

If you have a small scale business say – a coffee shop, a fashion hub, a takeaway joint or maybe a small pub, pretty sure you have heard of the term “geo-fencing”. Maybe read it in the internet or maybe your friends have mentioned about it earlier, but geo-fencing sounds pretty familiar to you isn’t it?

So what is geo-fencing?

Geo-fencing is a feature in a software program that uses the global positioning system (GPS) or radio frequency identification (RFID) to define geographical boundaries.

You can use geo-fencing as a mobile display advertising tactic which allows you to target users who enter a specific area around a location like your business or your competitor’s business and show your ad on their mobile device.

There are a few ways or techniques of the geofencing marketing which can help your business grow better and faster.

Here are those techniques –

1.    Target your rival’s customers – When you are in a business, you must know what your rivals and competitors are doing – who are visiting their shops – what makes your rival’s shop better than yours. These things are really very important for you and you must take a look on these things. Targeting your rivals’ customers will help you get those customers. Let’s say there are a few potential customers for your business and they visit your rival’s shop most of the times. What can you do in that case is whenever they are in your rival’s shop, you can send notifications or messages offering 20%-30% discounts on the same services. The customers will be definitely affected by this.

2.    Target the people who are near your business location – Geo-fencing is all about targeting the people around you. When you have a business at one particular place, and you are new, not many people know about your shop, what you can do is, rather than investing a lot of money in the traditional advertising, you can spend a little money on geo-fencing, target the people around the 20mile radius of your storefront and send them relevant texts related to various offers your business provides. This way, although not much people will be covered, at least people who can actually be your potential customers will be targeted and you will be more benefited.

3.    Target patron of your relative business – When you target your rival’s customers, you can also target the other relevant businesses. For example, if you are an insurance agent, you may target a nearby car dealership or apartment complex so new car owners or new renters can see your ads and call you for their insurance needs. Think about businesses that may complement yours and target their customers to drive more new customers to your business.

Let’s Talk About Geo-Fencing

When you start your new business, the very first thing you do is the marketing part. Without marketing you cannot go ahead and think about improving your status in the market. There are a lot of ways you can do marketing for your business and one of the best ways is to use the Geo-fencing marketing.

So what is Geo-fencing marketing?

Geo-fencing in literally terms mean to create a virtual geographic boundary around (an area) by means of GPS or RFID technology, enabling software to trigger a response when a mobile device enters or leaves the area.

It is basically a feature in a software program that uses the global positioning system (GPS) or radio frequency identification (RFID) to define geographical boundaries.

There are a lot of ways you can use geo-fencing marketing. From using it to enhance your marketing strategies to telling your customers know about various products and offers about your products through smartphone geofencing and such.

There are a lot of benefits of using geo-fencing marketing for various reasons. Here are these –

1.    It can provide you the idea about your customer’s current locations. The best thing is, it only targets a particular group of people. It means, unlike traditional marketing geo-fencing doesn’t target a huge group of people and yet it delivers better results.

2.    You know what your competitions are doing. Or how many times your potential customers are visiting your competition shop. Geo-fencing marketing also allows you to know the customer’s psyche; what places do they like to visit often; which shops they like to visit the most and most importantly what kind of offers bring them to your shop?

3.    Gaining business intelligence with location specific data about customers.

4.    Geo-fencing helps you to add value to sales process by contextually making offers and promotional freebies and gifts.

5.    You can also use your geo-fencing software for better control of your work force, your business and on-road transport.

6.    Geo-fencing helps you to manage events through real-time location alert and data.

7.    Geo-fencing also offers you a win-win business proposition to customers with relevant push notifications.

Geo-fencing helps you in many ways. You must use the amazing geo-fencing service in order to get your business on top locally. You can simply enroll with any of the geo-fencing marketing companies to help you with the same. All the best and keep rocking with your business.