Why Geo-Fencing Marketing is Awesome

As we all know Geo-fencing is one of the best features you can add to your startup business, you should also know the importance of the same in the marketing department. Geo-fencing helps you a lot in making your business grow locally and there is no doubt about it. However, this isn’t simply what Geo-fencing does for you.

Studies show that this locally optimized approach to reaching customers boasts double the click through rate of normal mobile advertising. A small business owner is highly benefited for the same as this marketing marvel can take you to a great level of marketing.

There are a few brands that use Geo-fencing mobile marketing in order to boost their sales. Companies like North Face, BMW, Walgreens, Uber, Honeywell, American Eagle, Taco Bell, and History Channel uses go-fencing marketing with some of the greatest strategies. Why? Because Geo-fencing marketing can help you gather location data and with proper strategies you can benefit from the same.

Why choose geo-fencing marketing?

1.    According to a survey report, at least 40% of the customers search for information while on the go.

2.    Then again, at least 60% of the customers look for information on their cell phones.

3.    If they are getting something in return, then at least 75% of people have no issues with sharing their location with someone else.

4.    Secondary Action Rates–meaning people visit a store or take some other additional action after seeing an ad–are more than 2x as likely to occur with location-based marketing.

5.    Geo-fencing provides you the amazing benefits of getting more and more customers with more information.

Benefits of getting location data

There are a lot of benefits of using location data of the customers. It helps you know your customers better. How? You know where is your customer is visiting. You know how many times your customer has visited your shop. Based on the customer’s location, you can get a pretty much clear idea about their choices and based on their choices you can send them relevant coupons or information through texts.

These benefits of geo-fencing marketing is tremendous and if you haven’t started it for your business yet then you are missing out on so many things. Geo-fencing providers like “Copley Advertising” can help you providing the best Geo-fencing benefits with Geofencing Marketing Campaigns. These campaigns are basically meant to make your business grow. For better managing and marketing strategies contact the best geo-fencing providers.

Tips to Enhance Your Mobile Geo-Fencing Strategy

The platform you get with Mobile Geo-fencing is a huge one and the traffic is tremendous. The mobile geo-fencing service doesn’t only help you understand your customers or increase your foot-fall; it also brands your business. People talk about your shop or diner or the discounts you provide if you know how to use the geo-fencing facility the right way.

Using mobile geofencing in advertising your business is a great idea. Here are a few tips to enhance your mobile geo-fencing strategy—

1.    Use Some Prompt Action – When you send a message to the customer, it should have a feature where your customer can give you a call or send you an email or may be look for some further information about your service by clicking on a link if they want. This process should be prompt so that they don’t get annoyed with a lengthy one.

2.    Be someone who Thinks Out of the Box – Geo-Fencing does a lot of jobs by itself, but if you put your own effort to make your store or your offer look any different in your ad, then you must think out of the box. Your geo-fence should be built around where your customers usually like to hang out. For that you must read and understand your customer first.

3.    Know your customer’s preferences – Sending random messages won’t do any good. You must make sure that the message or the offer is relevant to the consumer’s choice. If your customer doesn’t like to wear “maxi dresses” and you offer her discount on those, most of the time, she won’t really bother about it.

4.    Be Transparent – It is wise of you if you let your customers know how you use their location and send them the relevant messages.  Some may not like the idea of being tracked at times and by respecting their privacy you should tell them about the fact in order to gain their trust.

5.    The Geo-fencing Boundary – The geo-fencing radius should cover your customers who are in 5 minutes walking distance from you. Using the radius above that range won’ do any good for you. Make sure you are being relevant and your customers aren’t dissatisfied with your service.

Here are a few tips on how you can enhance your mobile geo-fencing strategy. Geo-fencing is a really helpful tool and when used wisely, it can definitely do wonder for you.

There are a lot companies who can help you with geo-fencing services. Companies like “Copley Advertising” are working day and night to provide you the best geo-fencing services.