Set Your Own Parameters with Geofencing Providers is a Good Solution

 Have you ever wondered why some mobile apps are free? How are these geofencing providers making money without charging fees? The answer is usually mobile geofencing advertising. When you download a mobile app and agree to a prompt asking to access your location, it will know exactly where you are and if you are entering or exiting a specific area. Providing this information allows you to use their app for free.

Geofencing providers is a service that allows businesses to access the location of people in a specific area and send them a message. A geofence includes triggers or actions that take place when a customer enters or exits the specific area. Anybody who enters into a business’ pre-set area will see the current offer on any mobile app they are using (as long as it serves ads).

According to the Pew Research Center, 64 percent of adult Americans own a smartphone (85 percent for young adults). The increased adoption of smartphone usage makes mobile geofencing an ideal local advertising tactic. As CEO of Chatter Buzz, an agency for digital natives, I have learned a few ways to get the most out of mobile geofencing. They are as follows:

•    Set your own parameters.

Unlike other targeting schemes, you can be as precise as possible. So for example, if I am marketing the San Diego Zoo and I want to broadcast a current offer or discount to anyone in my 10-15-mile radius, then I will geofencing providers within the actual location.

•    Create hyper-local campaigns.

Geofencing ads are best executed when you keep your geofence small and reach people who are currently within a five-minute drive of your store.

•    Utilize A/B testing.

Just like other ads, you can test more than one type of content to see which serves the best. You can test copy, color and the type of deal or coupon placed on the Geofencing ads. You might find that an offer for a free drink drives more feet to your store than free chips. Don’t forget to test different locations, too.

•    Develop a targeted audience.

You can filter based on demographics and interests to reach a specific audience. For example, you can target your VIP or rewards card customers or people who visit your competitor’s store.

•    Learn more about your customers.

Leverage the data that emerges from geofencing to further understand your audience. Location gives you another lens to study the behaviors of your consumers, such as how many times they visit your store or the types of places they go to before arriving at your shop.

•    Deliver relevant content.

With so many messages being delivered to consumers every single minute, they might never see the pertinent ones. The floral company 1-800-Flowers created a campaign leading up to Valentine’s Day that offered 20 percent savings on bouquets. This timely holiday ad helped solve a common problem for many spouses and significant others. Make sure your marketing content is strong.

Geofencing Advertising Services is Considered Top-of-the-Funnel Advertising

Geofencing advertising services is a term that's been coming up a lot lately; it's the coolest new trend in the technology industry, and everyone wants to give it a try. Unfortunately, it's not a one–size–fits–all solution, and a lot of businesses are wasting time and resources implementing an extensive (and expensive) geofence to avoid missing out on what's being touted as the latest and greatest technology.

Geofencing advertising services has been used successfully and effectively by many different organizations—specifically those that work with sensitive information or high–security operations. For example: A geofence can disable a device that contains classified info as soon as the device crosses a set perimeter, law enforcement can use geofencing in conjunction with ankle bracelets for people on house arrest, and administrators can be notified when an unauthorized person enters a high security area using a predefined geofenced boundary.

In not–so–high–security situations, geofencing can be used to alert shoppers to a great deal nearby, restaurants can use it to advertise today's special, and ride–sharing services  can use it to alert potential passengers when there's an available driver in the area. Think Minority Report. While geofencing isn't quite this high tech (yet), it's a great example of how geofencing can interact with your mobile device.

Geofencing advertising services can be only be used to serve display/banner ads. Facebook  and Google do not provide geo-fencing capabilities, so you are limited in regards to platforms. Geo-fencing also does not allow demographic targeting to be incorporated, so if you are focused on serving ads to a particular age demo, you will be unable to do so with geofencing. Geo-fencing is typically used for impulse purchasing and rewarding former customers.

Geofencing advertising agency requires the app to constantly check location, it uses a large (and we mean large) amount of data (not to be confused with basic GPS). The GPS function of the mobile device uses satellites to triangulate the user's location (not a data suck in and of itself), but the app's location services then uses that information to drop a pin on a map, which uses data—and more maps need to be downloaded as the user moves from place to place, which, you guessed it, uses data—not to mention battery life. In fact, "almost all consumer level devices (like smartphones) are unable to withstand the constant GPS connection due to limited battery life." High data bills, limited phone space, and drained batteries will likely result in unhappy shoppers—which means lost customer loyalty and lost profits for your business. Does this mean GPS tracking is doomed as well? Not quite. (Keep reading!)

The basic rule of Geofencing Advertising Services

 With geofencing technology, geofencing advertising services target custom audiences and locations with pinpoint accuracy. Targeting a precise location based on your competitors’ locations, conferences, and events can lead to better performing ad campaigns — and a higher return on investment (ROI).

Our, geofencing advertising services campaigns offer unprecedented levels of targeting for digital ads:

•    Fences (or targeted locations) as small as 1000 square feet
•    In-depth research on competitor locations (plus a custom bulk upload process)
•    12-sided polygon shapes for pinpoint precision

There has been increasing buzz amongst marketers about geotargeting as of late.  At least a few times a week, a marketer will talk about what they’re doing in geofencing providers, or an approach they have using geofencing, but often it is misaligned with the realities of geofencing.  Smart data with smart strategy can help make geofencing a successful tool for many businesses.

First, let’s take a quick look at what geofencing is.  geofencing providers is a location-based digital marketing tool that lets marketers send messages to smart phone users in a defined geographic area.  For example, shoppers that arrive at a mall can be targeted with ads by stores located in that mall simply because of their geographic location.  Digital marketers can take the gps capabilities to feed ads to people who are geographically ready to make sales decisions.

Some marketers get excited at the prospect of narrowing their audience by location and forget that there are other demographics and factors to consider.  Digital marketers can put some great strategy to geofencing to make their online ads even more effective.

Here’s a quick primer on some basic rules of geofencing advertising services

•    Geofencing is not limited only to mobile devices. Geofencing can be done just as effectively, or sometimes more effectively, via desktop and tablets.  For instance, there might not be enough scale to do a mobile geofencing providers as people aren’t on their phones long enough within the geofence area.  Another situation where mobile geofencing is not ideal is when a search starts on desktops (car shopping comes to mind), with a retail location nearby as the next logical stop in the purchase process.

•    To do geofencing on mobile, the user must be within either an app or a mobile web browsing session. Making calls, checking email, or text messaging don’t allow for the right environment on a phone for targeted ads to be served.  Within a regular retail environment, only a small portion of all people might be doing one of these needed actions leading to scalability issues.

•    A user must be able to look at their phone. If a phone is in a pocket or purse and not being used, there is no opportunity to reach that user even if they are in the exact spot you want to reach them at.

geofencing advertising services can be a highly effective digital marketing tool, but only when executed correctly.  Hopefully, this has given you a checklist of items to consider the next time a geofence campaign idea comes to mind.

Technology of Geofencing Advertising Services

 Geofencing advertising services is a location-based marketing service that sends push notifications to Smartphone users who enter a defined virtual geographic area. Geofencing is basically virtual demarcation of a physical location. It is a technology or application that cordons off a chosen physical perimeter with the help of GPS (Global Positioning System). It targets smart phones and other smart devices that enter the Geo-Fenced are with customized messages and offers.

About 80% of consumers receive location based notifications on their GPS enabled devices. Since you can monitor a consumer’s shopping history and proclivity, Geofencing advertising services serves the perfect facility to approach the customers that are in the cordoned off location. The application intimates businesses about the mobile devices entering the geo-fenced area and business can send their tailor-made offers to the potential customer after analyzing their penchant online.

This gives the consumer an opportunity to explore deals that are being offered in the location they are in and businesses get the best ROI in return. Geofencing is a location-based service in which an app or other software uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when a mobile device or RFID tag enters or exits a virtual boundary set up around a geographical location, known as a geofencing. Geofencing advertising agency is like dropping a pin at a very specific location. It allows you to target users who are within a certain radius of exactly where that pin lands.

Geofencing is the use of the Global Positioning System (GPS) satellite network and/or local radio-frequency identifiers (such as Wi-Fi nodes or Bluetooth beacons) to create virtual boundaries around a location. The geofence is then paired with a hardware/software application that responds to the boundary in some fashion as dictated by the parameters of the program.

Geofencing advertising agency means your ad only displays within a specific radius of a given target. Through proven technology, your ad will display within distance of whatever location you specify, whether it’s your own place of business, a landmark or even a particular zip code. Targeting starts at a 5-mile radius and then expands outward based on your specifications. Starting at just $100 per month, you can start displaying your ad to mobile phone users within proximity of your place of business, driving foot traffic to your door immediately.

It’s all about location, location, location.

•    Target based on geographical location of your audience
•    Speak to the individual vs. the group
•    Localize deals
•    Engage in-store shoppers
•    Drive converting traffic to your website
•    Serve local, relevant offers
•    Match marketing
•    Test different visuals real time
•    Real-time updates

Geofencing Advertising Plan with Google Ads

Geofencing Advertising Plan works effectively with Google ads. Geofencing with Google ads, should also help your quality score by serving more relevant ads to local users.

To set up Geofencing Advertising Plan with Google Ads, select the campaign you’d like to manage, then go to the campaign Settings. Google Ads allows you to geofencing on, search, display, and YouTube campaigns. With geofencing in Google Ads, there are quite a few options like country, state, city, metro, zip code, and radius.In Google Ads, geofencing and geo-targeting are referred to Location Targeting.

Geofencing and Geotargeting are location-based services where an app, browser or other technology service uses location data such as cellular data, Wi-Fi, global positioning, satellite, radio frequency identification, when a device, transmitter, or RFID tag enters or leaves location parameters commonly known as a geofencing, location target or geotargeting. Once this “location boundary” is set, the location information can be used to trigger a programmed action such as push notifications, SMS message, alerts, display targeted advertising, allow tracking on vehicle fleets, enable/disable certain equipped technologies, or create and collect location-based marketing data. Geofencing and geotargeting are commonly used in search engine advertising, online advertising, social media marketing as well as other tracking and location services.

To make use of Geofencing Advertising Plan, a user must first establish a virtual boundary around a specified location using GPS coordinates or RFID-enabled software. This could be as simple as a circle drawn in a 1 mile or a 1-kilometer radius around a specific location on Google Maps. This virtual geofencing would then be able to trigger a response when an authorized device enters or exits that area, as specified by the targeting settings of an online marketing campaign or location service. Some modern software applications using geofencing technology even allow development using modern on-screen graphical interfaces (GUIs), so that more precise boundaries can be established by less sophisticated users.

Geofencing isn’t just for mobile apps, either. The technology has been used to control and track vehicles and containers in the shipping industry, livestock in the agriculture industry, deploy drones for various purposes, among other uses. Nearly every drone being made today is pre-programmed to accommodate geofencing, which are usually set up surrounding airports, open-air venues, and even the White House, where the FAA has set up drone-resistant geofencing barriers capable of stopping a drone in mid-air, while other triggers may send a warning message to the user.

Importance of Geofencing in Your Small Business

If you are maintaining a business – be it a small scale or an expansive scale, you likely have a reasonable thought regarding different strategies on the most proficient method to develop your business locally and make the most out of different marketing systems. Geofencing services is one of those systems that assistance your business develops locally and because of which your business gets incredible introduction.

What is geofencing mobile marketing?

When we discuss geofencing marketing campaigns or marketing, we discuss the geofencing innovation utilized in such manner. Essentially, geofencing is an area based mobile innovation that gives you a chance to characterize an exact, hyperlocal geographic territory for a particular mobile utilize or application. As far as geofencing marketing, this virtual "fence" enables you to target just individuals by means of their mobile gadgets inside that characterized region with your marketing, for example, SMS (content) cautions or mobile promotions, similar to those that show inside your most loved applications.

What does geofencing enable you to do?

Geofencing services enable you to do the underneath specified things –

1.    This enables your customers to see your advertisements moving. This is a standout amongst other points of interest of utilizing geofencing for mobile marketing. This happens just when they are close to your geo fence.
2.    Promote unique offers or messages to potential customers close you and accumulate an ever-increasing number of new customers.
3.    Push pertinent and neighborhood customers to make a move, for example, calling to plan an arrangement or utilizing a coupon on their phone.
4.    You can achieve your potential buyers with the assistance of geofencing regardless of whether they are at your rival's store and draw in them towards you.
5.    With the assistance of geofencing you can gain new mindfulness and business from those in your general vicinity.
6.    Engage just the most applicable neighborhood customers who are destined to make a move, for example, reclaiming a coupon or calling you to arrange.

There is a considerable measure of reasons why geo fencing has ended up being very critical to the neighborhood businesses. Utilizing the geo fencing services can enable you to accumulate a considerable measure of customers all things considered.

Developing your business locally can be a significant extreme thing yet geo fencing makes it very less demanding for you. You should simply locate a decent geo fencing supplier who can do the best for you. Picking a geo fencing supplier is something else you have to deal with. Ensure that you just pick the privilege geo fencing supplier.

How Geofencing Advertising Company Help You Grow Your Business

Geofencing is just talking, making a virtual parameter over this present reality places. There are different advances utilized for Geofencing however fundamentally, the primary guideline is the same over every one of the innovations. Geofencing is another idea where the Geofencing Advertising Company which is developing increasingly as time is advancing. It is one of those advances which could be utilized in different diverse fields which may not be identified with each other and in this manner gives an incredible chance to various segments of business or something else.

Marketing is maybe a standout amongst the most segments where it is most broadly utilized. Gone are the days when billboard or television used to be the coolest thing to put ads on. Gradually however viably the geofencing administrations are supplanting the traditional method for marketing. With cell phones getting increasingly mainstream, be it Android or iOS or any extraordinary kind, geofencing marketing is picking up popularity inch by inch and it won't be an implausible articulation on the off chance that we call geofencing as the following huge thing.

For instance, suppose there is a carport which does auto repair. When a man drives through the parameter, a notice could be sent to his telephone plotting the highlights and administrations that the business could give. The client, then again, may utilize or not to utilize it but rather, it has a long-haul impact that, that the individual currently thinks about whereabouts the carport and if, in future, any issue happens, he knows where to search for. It's only a straightforward illustration yet powerful one which shows the open door that geofencing administrations could acquire.

The advantage of Geofencing Advertising agency over the traditional marketing is that you don't depend on the medium to communicate as the need should arise. You could basically speak with the general population directly through the gadget that is utilized by all individuals all the time in the everyday premise. So, when there is any notice out there, it is difficult to overlook.

What's more, the viability of Geofencing Advertising Company lies in there. That is, to pick the medium and this is most pervasive in everyday existences of every individuals. What's more, with various parts coming in together, the spectrum of geofencing is expanding and expanding. What's more, with spectrum getting broader, the open doors will likewise get increased along these lines making geofencing a significant way to put marketing over a different segment of the society.